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Papers On Marketing Case Studies
Page 83 of 134

Marketing Tutorial / Petroleum Convenience Store
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A 15 page paper discussing eight specific aspects of marketing including, but not limited to, developing a market plan, using market research, segmentation, pricing products and services. The focus is on petroleum/convenience stores which represent a different type of service. Bibliography lists 6 sources.
Filename: Petrocon.wps

Marketing Vegetarian Dog Food
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This 5 page paper is an outline for a marketing campaign to launch vegetarian dog food. The writer includes the setting of targets, the identification of the target market, and outline for the campaign and guidance on how the effectiveness of the campaign can be measured.
Filename: TEdogfod.wps

Marketing Vegetarian Dog Food
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This 7 page paper considers how a new vegetarian dog food could be marketed. The paper identifies the target market and uses the 4 P's model of product, placement, promotion and price to design an original marketing plan. The bibliography cites 4 sources.
Filename: TEvegdog.rtf

Marketing Washing Detergent
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This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.
Filename: TEdemmark.rtf

Marketing: Mercedes-Benz E Class Versus Lexus Gs Series
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This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.
Filename: PGmrlx.rtf

Markets For Hydroponic Produce
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This 8 page essay discusses hydroponic lettuce. First, a brief background is provided which includes the reasons hydroponics are not well-thought of in the United States. A marketing plan is offered which identifies the benefits of hydroponically grown lettuce, potential markets, the benefits to those customers, and finally, strategies are offered for enticing them to purchase the product.
Filename: Hydropon.wps

Marks & Spencer; A Case Study of Retailing Problems
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This 20 page paper takes and in-depth look at Marks and Spencer's. Starting with the companies financial position and the direct directors roles and remuneration package the paper goes on to consider they way in which the retail company lost focus on the market it was serving and has had to change direction. The paper includes one hart and the bibliography cites 12 sources.
Filename: TEmarksp.wps

Marks and Spencer
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This 10 page paper looks at a company where there has been a problem and proposes a research project to assess the current situation if the problems are being over come. Using Marks and Spencer, the paper starts with some background information that is used to identify the problem. In this case it was a failure to adapt and change when the market changed. The paper outlines the way research may be undertaken, the methodology and tools required. The bibliography cites 13 sources.
Filename: TEmrksprop.rtf

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