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Papers On Marketing Case Studies
Page 84 of 134

Marks and Spencer : A Case Study
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This concisely written 5 page paper considers the recent problems of this retail organisation. The strategy and marketing mix are considered along with the recent changes made and their short term results. The bibliography cites 6 sources.
Filename: TEmarspm.wps

Marks and Spencer; A Marketing Audit
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This 10 page paper looks at the marketing philosophy of marks and Spencer's, how it has development and the way in which the actual campaigns relate to marketing theory. The writer also considers the problems and successes of the new marketing philosophy of the company. The bibliography cites 9 sources.
Filename: TEmrkspr.rtf

Marriott and the Marketing Mix
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This 4 page paper examines Marriott International Inc., the well known hotel chain using Ansoff's matrix, the Boston Consulting Group Matrix (BCG) and product stretch. Using this analysis a recommendation is made for future strategy. The bibliography cites 10 sources.
Filename: TEmarriott.rtf

Mary Kay Cosmetics and Avon Products
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A marketing paper of just under 11 pages, in which the writer compares Mary Kay Cosmetics and Avon, the Number 1 (Avon) and Number 2 (Mary Kay) direct sales cosmetics companies in the world. Included are the target market of each company, their strengths and some of their weaknesses. They both face great opportunity both home and abroad, and both seem to be determined to take advantage of that opportunity. Bibliography lists 11 sources.
Filename: Avon.rtf

Mass-clusivity; Karl Lagerfeld at H&M
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This 8 page paper looks at the fashion industry and how haute couture is meeting high street fashion with the decision of Karl Lagerfeld to create a range for the discount store H&M. The paper considers the approach adopted, including the controversial comments, and the dangers of this strategy. The bibliography cites 10 sources.
Filename: TEkarllag.rtf

Mattel
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This 7 page paper considers the development and changing strategy of the well known toy manufacturer Mattel. The paper traces the development of the company and its different strategies, including development, marketing and overall corporate strategies before considering the companies current position, along with the company's strengths and weaknesses based on current strategy. The bibliography cites 10 sources.
Filename: TEmattel.rtf

Mattel, Inc. (Case Study Analysis)
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This 3 page paper examines a case study presented by a student. The leadership change at Mattel in the year 2000 is examined. Was it the best move? No bibliography.
Filename: SA603Mat.rtf

Mayo Clinic; Market Research Memo
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This 3 page paper considers the sources of market research that the Mayo Clinic may have to use in order to assess the market their products and potential areas of growth. The paper outlines potential sources of secondary research and areas where primary research would be valuable. The paper is based on a case study provided by the student. The bibliography cites 3 sources.
Filename: TEmayocl.rtf

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