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Papers On Marketing Case Studies
Page 85 of 134
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Maytag's Acquisition of Admiral
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This 5 page paper delves into the history of how Maytag acquired Admiral in 1986. An evaluation of whether it was in Maytag's best interest is included. Bibliography lists 10 sources.
Filename: SA215May.rtf
Mazda - Positioning a Product Line (Case Study Analysis in Q&A Format)
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This 8 page paper answers four questions asked about Maze's marketing campaigns. Mazda6 and Protege are two vehicles of focus.
Bibliography lists 2 sources.
Filename: SA614Mzd.rtf
McDonald's and Its Marketing Tactics
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This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliography lists 3 sources.
Filename: SA836McD.rtf
McDonald's And Marketing - Article Review
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This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.
Filename: PGmcdad.rtf
McDonald's as a Model of Excellence
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This 7 page paper provides several models of analyses when evaluating McD's for its stellar corporate organization and strategizing. The McKinsey 7-S model is used along with a SWOT analysis and an evaluation uses Porter's Five Forces Model. Bibliography lists 10 sources.
Filename: SA245McD.rtf
McDonalds
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This 17 page paper examines McDonalds, the well known fast food restaurant. The paper looks at the organizational systems and subsystems, the company's competitive advantage including a value chain analysis, the impact that McDonalds and other fast food companies have had on the beef industry and the manufacturing processes, the impact of globalization, franchising and the developing perception of fast food as unhealthy. The bibliography cites 8 sources.
Filename: TEMcDonald1.rtf
McDonalds in China
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This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food chains and increasing numbers of Chinese fast food chains. The paper starts with an introduction then presents an in-depth literature review looking at the history and existing strategies of McDonalds, the positions that McDonalds may choose to pursue and the strategies used in China. The paper then simulates primary research with consumers, including an in-depth methodology as well as a presentation and interpretation of the results. The final section of the paper pulls together the results of the literature review and the primary research in order to assess the use of different competitive advantages by McDonalds in China. The bibliography cites 60 sources.
Filename: TEchinaMcD.rtf
McDonalds in Ireland
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This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments are approached. The strategic marketing analysis makes use of a BCG Matrix, Porters Five Forces model and a SWOT analysis. The bibliography cites 12 sources.
Filename: TEMcDIreland.rtf
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