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Papers On Marketing Case Studies
Page 86 of 134

McDonalds; A Global Company
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This 7 page document (plus one page appendix), looks at the position of McDonalds, performing a SWOT analysis whilst recognising that strengths may also be viewed as weaknesses dependant on the perspective. The bibliography cite 5 sources.
Filename: TEmcdonl.wps

McDonalds; Job Design and Product Placement
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This 7 page paper is written in tow parts. The first part looks at the job design at McDonalds by applying Hackman and Oldham's five core job dimensions. The second part of the paper considers product placement, and as an example looks at the 4 P's (price, place, product and promotion)of McDonalds and more specifically one product, its children's happy meals. The paper includes one diagram and the bibliography cites 4 sources.
Filename: TEmcdonb.rtf

Measuring the Success of Boeing's Strategy
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This 4 page paper examines a strategic plan for Boeing explored in a paper entitled Strategic Analysis (Boeing)(SA603Boe.rtf). How the implementation of such strategy can be measured is the focus of this paper. General ideas about measuring success are discussed. Bibliography lists 4 sources.
Filename: SA605Boe.rtf

Media Moments
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This 4 page paper reflects in the marketing and advertising that then student may be exposed to, the was it is perceived and interpreted, considers how it impacts on the decisions that are made. The bibliography cites 5 sources.
Filename: TEmediamo.rtf

Media Plan for the Toshiba Tablet PC
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This 6 page paper looks at the media plan for the Toshiba Tablet PC. The paper starts by identifying the target market, looks at the communication messages and methods before looking at the use of the media. The bibliography cites 3 sources.
Filename: TEtoshibamedia.rtf

Merrill Lynch: Recommendations for Good Public Relations
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This 3 page paper looks at problems the company faced during the 2000s. Public relations is discussed. Bibliography lists 3 sources.
Filename: SA816ML.rtf

Methodology for Target Marketing
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10 pages. This excellent discourse on target marketing a specialty product includes a company description, a description of the product being marketed, as well as the customer base. A detailed scenario of the typical customer is included as well as how the company addresses this customer in the decision making process. This paper would serve as a good example for any type of product or company when one needs to target a specific customer base. Bibliography lists 9 sources.
Filename: JGAtargm.rtf

Methodology; Research To Assess How the Non Sale of VHS Players Should Impact on the Marketing of Dixons
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In 2005 the Dixon’s Group announced they would stop selling video players as DVD players were so popular. This 5 page paper is an outline methodology for the way primary research may be undertaken to assess the way the company should change and adapt their marketing. The bibliography cites 6 sources.
Filename: TEdixdvd.rtf

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