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Papers On Marketing Case Studies
Page 87 of 134

Michael & Evans Houseboat Holidays
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This 8 page paper provides a case study analysis. A SWOT analysis in addition to an examination of the four Ps is included. Bibliography lists 5 sources.
Filename: SA909swt.rtf

MICROSOFT (XBOX), SONY AND NINTENDO
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This 4-page paper discusses the video game console wars between Microsoft's Xbox, Sony's PS2 and Nintendo's GameCube and GameBoy. Bibliography lists 3 sources.
Filename: MTnimiso.rtf

Microsoft / Overview
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A 5 page overview of the historical and present-day Microsoft Corporation. The writer covers history, background, type of business, state of the business, projections and opinions about Microsoft. Bibliography cites 11 sources. Abstract included.
Filename: Manit.wps

Microsoft Zune
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A 4 page portion of a larger paper discussing the marketing of Microsoft's MP3 player. This paper addresses History of past strategies and performance, background, strategies, current intent, competitive and business level. Bibliography lists 7 sources.
Filename: KSmktgMSZun.rtf

Millstone Packaging (Case Analysis)
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This 7 page paper evaluates a case study submitted by a student. The firm has undergone several changes in its print production process. Changes are evaluated and recommendations are made. TQM is discussed as part of the solution for the firm's problems. Bibliography lists 2 sources.
Filename: SA342MP.rtf

Moet et Chandon: Imperial Brut Champagne
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A 12 page paper which discusses the company, Moet et Chandon, and presents a variety of information pertaining to marketing strategies. The paper discusses the background of the company, advertising approaches, promotional practices, and many other general conditions of the company, Moet et Chandon. This information is presented in order to illustrate the company's approaches, successes and failures, so that a better understanding of one particular product, Imperial Brut champagne, and its role in the company. Suggestions for marketing and promotion are included as they relate to various economic concerns. Bibliography lists 11 sources.
Filename: RAchandon.wps

Molson Breweries - Marketing Mix Analysis
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A 6 page paper. Founded in 1786, Molson Breweries is one of Canada's two largest breweries. The company expanded to the U.S. and to Brazil. A merger with Coors in 2005 will open more distribution channels and larger markets to both breweries. This essay presents a marketing mix analysis that is written in narrative form. Examples of marketing campaigns are provided, such as the twin labels the company devised to increase sales in the U.S. The writer points out the only weak spot may be Brazil but since Molson acquired two Brazilian breweries, they are attacking this problem. Additional promotional suggestions are made for increasing sales in Brazil. Bibliography lists 10 sources.
Filename: PGmolsn.rtf

Montgomery Mutual Insurance: A Case Analysis
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This is a 9 page paper which is the case analysis for Montgomery Mutual Insurance Company regarding needed changes in their information systems. The bibliography has 3 sources.
Filename: JHMmut.rtf

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