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Papers On Marketing Case Studies
Page 88 of 134

More People, More Tickets, More Money?—More Marketing!
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A 6 page paper discussing current issues in airline marketing. Because marketing is an especially integral part of the airline business, marketing professionals must have numerous areas of expertise. Bibliography lists five sources.
Filename: Airline.wps

Most Ideal Markets For A New Product
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3 pages in length. Compiling the top ten countries according to population size in order to determine which countries would be the most ideal markets for this new product, it is not the least bit surprising to find China in the number one position with thirteen hundred million. Bibliography lists 3 sources.
Filename: TLCMarketProd.rtf

Motivation for the Purchase of Cosmetic Surgery
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The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a framework for examination of the purchase motivation. The bibliography cites 12 sources.
Filename: TEcossurgey.rtf

Motorola (1992 to Present)
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This 5 page paper assesses this firm's present position and addresses problems Motorola encountered during the 1990s. A SWOT analysis is included in this paper that looks at the company's past as well as its future. Bibliography lists 5 sources.
Filename: SA007Mta.rtf

Mountain Man Beer Company Case Study
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This 16 page paper is based on a case study supplied by the student. Mountain Man Beer Company are a small brewery producing only a single beer. However sales have started to fall and they are considering introducing a light beer to compete in the light beer market. The paper assesses the alternatives and presents financial projection for each alterative. The bibliography cites 1 source.
Filename: TEmountainman.rtf

Multicultural Marketing / Article Review
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A 2 page article review dealing with the importance of multicultural consciousness in creating advertising messages and themes in today's more "diversified" world. Full bibliographic citation for the source is included.
Filename: Markarti.wps

NAGROM OVENS - AN ACCOUNTING OVERVIEW
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This 4-page paper focuses on Nagrom's, a bakery that is having trouble competing against larger companies. The paper analyzes several cost accounting and marketing issues faced by this company.
Filename: MTnagrom.rtf

Napster Inc. (Case Study Analysis Using the Action Research Model)
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This 7 page paper uses the fourteen point action research model to analyze Napster. Information about Napster is provided as a case study and then the model is employed. Bibliography lists 6 sources.
Filename: SA620Nap.rtf

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