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Papers On Marketing Case Studies
Page 89 of 134

Nestle and Wyeth; Ethical Marketing?
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This 10 page paper looks at a research proposal to assess the views on the way that both nestle and Wyeth markets their infant formula. The paper consists of a terms of reference and then summarizes simulated findings complete with graphs. The paper ends with a conclusion. The bibliography cites 12 sources.
Filename: TEnestlwyet.rtf

Nestle Confectionary
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This 5 page paper considers the marketing of the confectionary aspect of the Nestle business. The paper looks at global and local marketing strategies for the company, the target market, the 4 P's; product, price, place and promotion, and how Nestle integrate market branding and costs. The paper ends with recommendations to help the company maintain a competitive advantage. The bibliography cites 4 sources.
Filename: TEnestle.rtf

NetFlix Case Study
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This 11 page paper looks at the case of NetFlix the online DVD rental company, considers the current strategy and sources of competitive advantage, examines the reasons behind the company’s success and considers the way it may need to change and adapt in the future with new technology such as video on demand impacting on its’ business model. The bibliography cites 12 sources.
Filename: TENetFlix.rtf

New Balance Athletic Shoe (Harvard Business School Case Study Analysis)
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This 4 page paper provides an analysis for this HBS case study. The analysis is done for HBS No. 9-606-094. No additional sources cited.
Filename: SA905hbr.rtf

New Marketing Plan: Rainbow Plant Food
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5 pages. This is a marketing plan that will introduce a new product to consumers. Rainbow Plant Food is a revolutionary new plant growth product that also changes the color of the plant's foliage from green to whichever color food it is fed. The paper will show how a new product is introduced and marketed to consumers. Bibliography lists 1 source.
Filename: JAplants.rtf

New Product Analysis
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A 3 page paper. The writer went to a grocery store to find and analyze a new product in terms of marketing. The new product is Windex Clean & Shine Dry Microfiber Multi-Purpose Cloths. The writer comments on the price of the product compared to its major competitor, placement of the product, how well the product is placed in terms of selling it and its value in terms of its competitor. No Bibliography.
Filename: PGwndxm.rtf

New Product Market Analysis
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This 11 page paper examines the market for a new low calories ice cream. The paper stars with a market analysis of current segments, sales, trends and projections. The target market is then identified. The last part of the paper considers how the product will be developed n order to ensure a good fit with the market. The bibliography cites 15 sources.
Filename: TEnewice.rtf

New Product Marketing Plan
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This 4 page paper takes a look at a fictitious company and a fictitious product and creates a marketing plan for it. Marketing mix is discussed. The invented item is for the pet industry. Bibliography lists 1 source.
Filename: SA347pet.rtf

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