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Papers On Marketing Case Studies
Page 90 of 134

Nike
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This 15 page paper examines Nike. The paper is written into two parts. The first part of the paper looks at Nike and its' strategy with in its competitive environment using a SWOT analysis to examine the strengths, weaknesses, opportunities and threats of the company faces and a PEST analysis to look at the political, economic, social and technological influences on the company. The second part of the paper examines Nike from a marketing perspective, looking at the way the brand is positioned, its' target market as well is aspects such as products, pricing, placement and promotion. The bibliography cites 12 sources.
Filename: TEmarknike.rtf

NIKE AND THE EUROPEAN UNION
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This paper examines Nike's marketing strategy in the European Union. The paper takes a look at Nike's use of the Internet, advertising and sponsorship opporunities. Bibliography lists 5 sources.
Filename: MTnikeeu.rtf

Nike Pricing and Segmentation
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A 7 page paper discussing the marketing of women’s cross training shoes. These shoes are priced less than many of Nike’s “name” lines and are designed for the multi-purpose use that so many individuals already apply to their athletic shoes. This line is designed for women’s feet rather than being only re-labeled men’s shoes. The company needs to address quality issues, particularly when marketing to women. Bibliography lists 10 sources.
Filename: KSnikePrSeg.rtf

Nike's Latest Strategy
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An 8 page paper discussing changes in Nike's industry and within the company. Nike is a mature company in a mature market, and it must realign itself to reflect those changes in its business environment. Innovation is commonly accepted as the antidote to "big-company disease," and Nike has made a valiant beginning. Nike will need to continue to express that spirit of innovation if it is to be successful in both the long- and short terms. Includes a SWOT analysis. Bibliography lists 7 sources.
Filename: KSNikeStrat.wps

Nike's New Focus on Women's Footwear
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This 4 page paper takes a look at Nike's distribution channels as it embarks on a campaign to broaden its presence in terms of women's wear. Facts and figures are provided. Bibliography lists 6 sources.
Filename: SA312Nke.rtf

Nike: The Relationship Between Design and Brand Values
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This 10 page paper examines the Nike brand, design issues and brand values. How design reflects the firm's values is the focus of this paper. Bibliography lists 10 sources.
Filename: SA511Nik.rtf

Nintendo Wii; Marketing Objectives and Target Markets
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This 7 page paper looks at Nintendo and their marketing of the Wii games console. The first part of the part discusses the marketing objectives of Nintendo as a whole and the more specific marketing objectives for the Wii. The second part of the paper looks at the potential market segments and determines which segments Nintendo have chosen and how they have been able to appeal to those segments. The bibliography cites 7 sources.
Filename: TEnintwii.rtf

Nissan (Case Study Analysis)
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This 5 page paper evaluates the problems at Nissan by using a Harvard Business case study. The article of focus is written by Ghosn himself. Bibliography lists 1 source.
Filename: SA646Nis.rtf

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