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Page 91 of 134

Nokia in China
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This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been in the Chinese mobile or cellular telephone market. The paper is starts with an introduction which includes the aims of the research to identify the current position of Nokia in China and assess its’ level of success. The paper then undertakes an in-depth literature review looking at Nokia, its’ history and general developments and marketing strategies that have impacted on the way positioning has been developed. The literature review then considers China, the social economic and political influences and the way Nokia have developed operations in China and created their current marketing position. The paper then presents simulated primary research to assess the perception of the Nokia brand by consumers. This section includes the methodology and the presentation of the questionnaire and the results. The paper ends with a conclusion bringing together the primary research and the findings of the literature review. The bibliography cites 60 sources.
Filename: TEnokchina.rtf

Nokia: How to Become Number One
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10 pages in length. Nokia's success story is a unique and interesting one, and one that will probably continue for a few more years. This paper takes an inside look at Nokia and the product life of the cell phone market as well as how competitors can improve their products in order to try to keep up with this industry leader. Bibliography lists 12 sources.
Filename: JGAnokia.wps

Nudity in Advertising; An Introduction
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This 3 page paper is an introduction for a paper examining nudity in advertising looking at how and why it is used, arguing that the way in which sexuality is used when marketing to a female target audience is one of empowerment rather than exploitation. The questions that will be examined in the main paper are outlined.
Filename: TEnudeintro.rtf

NUTRASWEET CASE STUDY
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This 4-page paper answers public relations questions pertaining to aspartame (brand name: NutraSweet).
Filename: MTnutristud.rtf

Odor Eater Socks / A Business Case Study
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A 6 page paper dealing with the markets acceptability of odor eater sock products. A background of Chipman-Union is given along with an overview of their examination of the markets susceptibility to the marketing of Odor Eater socks. Includes conclusions regarding the proposed marketing of this product and a graph showing the publics receptiveness to buying Odor Eater products as compared to regular products. No Bibliography.
Filename: Odore.doc

Opening a Wine Store
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This 4 page paper looks at a plan to open a wine store with a strategy to differentiate by educating customers. The paper conducts a SWOT analysis of this strategy, including elements such as the way that the stock is presents and the events that could take place to promote the store. The bibliography cites 2 sources.
Filename: TEwinesw.rtf

Opening IHOP in Germany
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This 12 page paper considers the potential of IHOP to enter the German market. The paper looks at IHOP and its' parent company to assess the way it competes and the at the German market to asses if there is a potential match. The method of entry into the German market is assessed and a cost benefit analysis is provided with a 5 year budget. The bibliography cites 7 sources.
Filename: TEIHOPger.rtf

Oracle Systems Corporation
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A 5 page paper which discusses, and analyzes, Oracle Systems Corporation, as it is detailed in a case provided by the student. No additional sources cited.
Filename: RAoracle.wps

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