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Papers On Marketing Case Studies
Page 92 of 134

Organic Food; A Market Plan
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This 10 page paper is written as a report for a consortium of organic farmers in Kent who have a limited budget but want to market their brand of organic foods nationally. The paper outlines an approach and then considers the target market and the media that should be utilised to meet the goals and stay within the budget. The bibliography cites 10 sources.
Filename: TEorganfood.rtf

Organizational Behavior as Exhibited at Chubb Corporation
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A 6 page paper discussing the ability of the Chubb Group of Insurance Companies to assess building problems and then take effective steps to change the conditions that contribute to the growth of those problems. Chubb discovered that work-life issues were interfering with worker productivity and contributing to absenteeism and employee turnover. The company responded by allowing individual workers choices in dealing with their personal issues, from flexible schedules and telecommuting to paid time off when necessary. The company's programs reduced turnover rates, enhancing overall productivity and preserving continuity. Bibliography lists 7 sources.
Filename: KSchubb.doc

Outback Restaurants: Overview and Strategy
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A business overview of Outback Steakhouses. Provides information on the history and performance of the company. Outlines strategies which would be helpful in opening a new restaurant. Suggests that these strategies lie in the management flexibility which is so much a part of Outback philosophy. Bibliography lists 4 sources.
Filename: PPoutbk2.wps

Outback Steakhouse, Inc.
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This 15 page paper explores the Outback Steakhouse company. Outback is the number one casual dining steakhouse in America and there are a number of reasons they hold this competitive position. A brief historical background is provided, then the writer reports fiscal data, management practices, and operations. A SWOT analysis is completed with alternatives and recommendations based on the analyses. The writer concludes with a narrative about the findings. Two illustrations are included. Bibliography lists 14 sources.
Filename: PGoutb.msw

P&G: ANSWERS TO CASE STUDY QUESTIONS
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This 6-page paper answers several questions offered by a Harvard Case study about P&G and introduction of feminine protection products into Russia and Eastern Europe. Issues discussed include pricing strategies, advertising and potential product line expansion.
Filename: MTpgcase.rtf

Partner's Health Care System, Inc. (Case Study Analysis)
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This 8 page paper evaluates a case study submitted by a student and recommendations are made. One recommendation is examined specifically and the focus of the paper. Bibliography lists 4 sources.
Filename: SA606EAP.rtf

Pat Parker and Associates (Case Study Analysis)
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This 7 page paper evaluates this Harvard Business School case study. The issue involves copyright as well as general business ethics. Bibliography lists 3 sources.
Filename: SA624Prk.rtf

Paychex
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This 7 page paper examines the payroll company Paychex, looking at who they are, how they compete, their target market and they way in which they access that market and how they compete in that market. The paper then consider the potential difference between the way the US and the Germany companies operate. The bibliography cites 9 sources.
Filename: TEpaychex.rtf

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