term papers and more on Marketing Case Studies

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing Case Studies
Page 93 of 134

Pepsi Advertising
[ send me this paper ]
This 3 page paper examines two Diet Pepsi advertisements separated by time, these are the Diet Pepsi Truck and the Guy Watcher adverts. The paper looks at the message, tone, context and covert and overt aspects of the both ads. The bibliography cites 1 source.
Filename: TEpepsiad.rtf

PepsiCo / Emphasis On Marketing Tropicana Juice
[ send me this paper ]
A 15 page paper investigating PepsiCo, in general, and Tropicana, in particular. How the companies are marketed is the operational element considered most closely. PepsiCo acquired Tropicana in 1998 and no substantial changes have been made to date in the marketing strategies for the company. A brief overview, including market share, is provided for each PepsiCo and Tropicana. A SWOT analysis is presented in graphic form. Recommendations are made for the greatest challenge that faces Tropicana. Bibliography lists 14 sources.
Filename: Tropepsi.doc

PepsiCo in Mexico: Anatomy of an Affiliate’s Exposure: Case Analysis
[ send me this paper ]
This is a 7 page paper which provides an analysis of the competitive position of PepsiCO in comparison to Coca-Cola in Mexico in 1993-1995. The bibliography has 4 sources.
Filename: JHPeps.rtf

PepsiCo Inc. -- Market Position Analysis
[ send me this paper ]
A 5 page business management case study of PepsiCo, Inc. as one of the leaders in the soft drink industry. The writer provides an overview of PepsiCo's current development plans as well as a historical perspective on past economic decisions. The writer also considers the affects of competition on the industry, and prospects for PepsiCo's future. Bibliography lists 5 sources.
Filename: Pepsi2.wps

Perdue Farms, Inc. (Case Study Analysis)
[ send me this paper ]
This 4 page paper evaluates the Perdue company based on a case study submitted by a student. a SWOT analysis is a large part of this paper. No bibliography.
Filename: SA612PFI.rtf

Perrigo Company
[ send me this paper ]
This 18 page paper provides an overview of the current view of the Perrigo Company, the leader in no-brand over the counter drugs. This paper outlines the basic components of their management strategy and considers the implications through the use of a situational analysis. Bibliography lists 8 sources.
Filename: MHperrig.wps

Pfizer Marketing for Cattle Herds
[ send me this paper ]
This 12 page paper is based in a case study supplied by the student. Pfizer is marketing animal drug profits, such as vaccines and antibiotics, but the segmentation system they are sing was design many years ago. The paper considers why it may be time for this to be change, how it can be changed and suggests a new approach to marketing based on the company's core competences and the new market segments. The bibliography cites 5 sources.
Filename: TEpfcattle.rtf

Pfizer’s Segmentation of a Market
[ send me this paper ]
A 9 page paper discussing the manner in which Pfizer Animal Health has segmented the portion of its market serving US cattle ranchers. The company has segmented its market according to herd size, giving its greatest attention to producers with herds of more than 500 head of cattle. This segment is far outnumbered in both producers and animals by that segment in which herd size is less than 100 head, however. Pfizer has been devoting most of its marketing efforts to that segment of the market that contains only 2.8 percent of all animals within the market, giving little attention to the traditionalists who hold 19.8 percent of all animals in the market and virtually ignoring the hobbyists who control 77 percent of the animals contained within the market. The paper concludes that Pfizer needs to assist ranchers in effecting changes within their industry and give far greater attention to smaller operators. Bibliography lists 10 sources.
Filename: KSmktgSegPfiz.rtf

Page 93 of 134
<< more 92 93 94 95 96 97 98 99 100 101 102 103 104 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!