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Papers On Marketing Case Studies
Page 94 of 134

Pharmaceutical Maketing Ploys and Viagra vs. Levitra
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A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer in marketing these two popular drugs. This paper addresses the factors that determine marketing design and consumer purchasing behavior. The lack of information regarding potential adverse side effects in most of these ads is illuminated. Bibliography lists 6 sources.
Filename: PPdrgMrktViagra.rtf

Photography Grant Proposal
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This 4 page creates a photography grant proposal for at-risk youth within a urban setting. Budget data demonstrates over 400% increase for every photo dollar invested. Bibliography lists 4 sources.
Filename: BBphgr.doc

PILLSBURY/HAAGEN-DAZ
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This four-page paper examines Haagen-Dazs, the ice cream and iced sweets industry and U.S. Pillsbury's position within this industry. Also included are recommendations as to how Haagen-Dazs can increase its market share.
Filename: MTpilhag.rtf

Pixar Acquisition
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4 pages in length. The writer briefly addresses issues of organizational structure as they relate to Disney's acquisition of Pixar. Bibliography lists 3 sources.
Filename: TLCPixar.rtf

Pizza Case Study
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This 4 page paper considers a case where are weaknesses in a pizza restaurant. These weaknesses are employee attendance, performance, and culture along with operating in a competitive influence with a large number of competing and substitute products/businesses. The paper uses several marketing models to look at the way the company may deal wit the weaknesses and gain more business. The models used are competitive advantage and differentiation, positioning and the 4 P’s. The bibliography cites 4 sources.
Filename: TEpizzama.rtf

Plan for Selling an Ice Cream Machine
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This 18 page paper is a comprehensive marketing pan to sell an new type of ice cream maker. The paper examines the potential market, the competition and presents the unique selling point. The paper identifies the target market, proposes a way of selling the product using the 7 P’s model and presents a budget and cash flow projection for the first year. The bibliography cites 11 sources.
Filename: TEiceplan.rtf

Planning and Launching a New Brand
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This 14 page paper considers how a new product can be launched looks at the development of the brand logo and the importance of the marketing mix. The paper uses a fictitious company to launch a new product; a vegetarian cat food. The same principles and theories may be applied to any new product. The bibliography cites 8 sources.
Filename: TEcatveggie.rtf

Planning for Ikea going into Egypt
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This 8 page paper looks at marketing issues that would be important to Ikea if they were looking at entering the market in Egypt. The first part of the paper looks at the concepts of segmentation and positioning and how they are useful to the Ikea marketing manager. The second part of the paper proposes a research project that can be used to help determine the marketing campaign. The bibliography cites 2 sources.
Filename: TEikeasgy.rtf

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