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Papers On Marketing Case Studies
Page 96 of 134

Price, Placement and Promotion for a Madagascar Resort
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This 4 page paper develops the outline and justification of a marketing plan for an up market resort in Madagascar. The product has already been created so the marketing plan looks only at the price, placement and the promotion. The bibliography cites 3 sources.
Filename: TEmadhotel.rtf

Pricing Strategy for the Sonic
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This 5 page paper considers how pricing strategy should be formulated for a new hand held computer. The paper starts with considering different potential pricing strategies, then looks at the elasticity of the product and how the initial pricing may fit in with the overall pricing strategy as well as the rest of the company's marketing mix. The bibliography cites 2 sources.
Filename: TEsonicpr.rtf

Principles of Marketing
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This 6 page paper provides a general overview of marketing practices and principles. The ideal customer is described and a sample print advertisement for a new product is created. General marketing strategies are explored and the way in which marketing affects an organization and vice versa is explained. Bibliography lists 5 sources.
Filename: SA006Mkt.rtf

Process Consultation at Boeing
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This 4 page paper looks at consultancy. How a consultant might evaluate Boeing is discussed. Bibliography lists 3 sources.
Filename: SA608Boe.rtf

Proctor & Gamble Case Study : Rumors Of Satanism
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A 6 page paper. In the early 1980s, rumor began floating that Proctor & Gamble's Trademark represents the devil and Satanism. The Trademark was designed in the mid-1800s; it includes 13 stars and a bearded man-in-the-moon. The writer explains what the Trademark really represents and relates the company tried to modify the depiction in the early days only to have drastic results. The paper also discusses the revival of these absurd rumors in the mid-1990s and what the company did. The paper then goes on to discuss integrated marketing communication approaches and how P&G could use these tools to mitigate the negative impact each time these rumors surface. Bibliography lists 9 sources.
Filename: PGpgrmr.rtf

Proctor and Gamble Case Study -- Increasing Marketing Expenditures
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This 5 page report discusses a Harvard Business School case study ( 9-584-047) related to Proctor and Gamble and its decision to increase marketing expenditures on its light duty liquid detergents. Bibliography lists only the case study as a source.
Filename: BWpgmktg.rtf

PRODEM FFP
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This 4 page paper considers a case study supplied by the student; PRODEM FFP a company supplying banking services to the low income sector in Bolivia. The paper examines the strategy that has been used to compete and create competitive advantages, the longevity of this strategy and why it is so effective. The second part of the paper considers the future of this strategy, along with the opportunities and threats to PRODRUM FFP.
Filename: TEprodum.rtf

Product Expansion and Market Penetration for Coca-Cola
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This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The writer looks at the company and its’ existing strategies and core competences before developing a plan for a product expansion and a penetration strategy which are aligned with the current strategies goals and values. The bibliography cites 10 sources.
Filename: TEexcoca.rtf

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