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Papers On Marketing Case Studies
Page 97 of 134

Product Innovation at Advent Corporation
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A 5 page paper discussing Harvard Case Study 9-674-027 and product innovation. Advent is the company that made the cassette tape the industry standard at a time when 8-track tapes were all the rage. Its founder is the "hands on" sort who refuses to let managers and production workers have any input. The case discusses the founder's wish to pursue big-screen TVs; the paper recommends that he step away and let the company's employees have some input as well. Bibliography lists 1 source.
Filename: KSadventCorp.wps

Product Life Cycle Case Study
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This 7 page paper considers specific questions asked by the student regarding a product lifecycle, forecasting at different lifecycle stages and the development of production models.
Filename: TEprodlc.wps

Production Analysis of Linear Products Company
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10 pages in length. Analyzes cost and production needs based on a cyclic inventory. Seasonal needs are considered in determining planning of time management, cost management and inventory management based on information given in case study. Models and analysis of models are used. Bibliography lists 2 sources.
Filename: JGAgallnwps

Production and Pricing at Under Armour, Inc.
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A 5 page paper discussing two items of the marketing mix for Under Armour, makers of performance sports apparel. Nike founder Phil Knight was not overly excited about the changes that needed to be made at Nike after it became a big company, but the alternative was even less appealing. It appears that Under Armour currently is facing many of the same types of choices and will need to respond to them in the manner of a large company rather than as a small one. Bibliography lists 7 sources.
Filename: KSmgmtUndArm.rtf

Project Scope and Deliverables
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This 3 page paper develops a project scope statement for the launch of a new product by the marketing and sales department of a company. The paper is based on information provided by the student. The bibliography cites 2 sources.
Filename: TEmktsil1.rtf

Project to Assess a Market
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This 3 page paper presents a list of tasks which would need to be performed in order for a new market to be assessed for a new product. The tasks are presented, time required is to be assessed and the prerequisites are identified, this is then used to create a Gantt chart. The bibliography cites 3 sources.
Filename: TEmktsil2.rtf

Promoting the One Hour Photo Shop
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This 3 page paper looks at a one hour photo shop and the marketing that is entailed in resolving lagging sales. Place and promotion are the focus of the effort. Bibliography lists 10 sources.
Filename: SA329One.rtf

Proposal in Support of a Custom Built Condominium
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This 12 page paper provides a persuasive argument regarding the investment in a condominium. The condo described is fictitious. Legal aspects are the focus of this paper. Bibliography lists 6 sources.
Filename: SA518con.rtf

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