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Papers On Marketing Case Studies
Page 98 of 134

Prospects for the Bell Atlantic-GTE Merger
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A 10 page paper discussing the likely effects of the merger on the future success of the two companies. Other companies in the telecommunications industry are vehemently opposing the merger and the FCC could well choose to put a stop to it, but the merger promises great success for Bell Atlantic and GTE. The paper examines the industry from the perspective of several selected economic indicators, then examines the post-merger entity in the same manner. Employment is likely to suffer from the combined effects of the merger and from the predicted trend of downsizing throughout the industry, but all other selected aspects of the industry—long distance and wireless coverage, Internet applications, consumer spending and market growth—appear to be in the post-merger company's favor. Bibliography lists 13 sources.
Filename: KSbellGTE.doc

Public Relations; The Case of Richard Branson and Virgin
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This 15 page paper looks at the way public relations are used by the Virgin brand. The paper considers public relations (PR) theory and former examples, such as the campaigns of Bernays and applies this to the Virgin group and the way they communicate with the public with a mixture of personal image and communicate massages regarding the brands. The bibliography cites 13 sources.
Filename: TEPRvirgin.rtf

Purchasing a Book from Amazon
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This 5 page paper looks at the process of buying goods on the internet. Using the purchase of a book from Amazon as an example the paper looks the motivation to buy, the way the vendor was chosen, shipping and delivery condition. The bibliography cites 3 sources.
Filename: TEamazonp.rtf

Purolator Courier, Ltd.
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A 15 page paper that includes an overview of the history of Purolator Courier, income for the last two years, improvements made, market share, and strategic alliances. Additionally, a benchmarking study was conducted and recommendations for the company made. Bibliography lists 17 sources.
Filename: Purolato.wps

Quaker and Weetabix; Comparisons of Marketing Strategy
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This 5 page paper examines these two cereal companies who compete in the same markets with the same distribution channels but use very different marketing campaigns. The paper considers this in line with the 7 P's/ The bibliography sites 6 sources.
Filename: TEcereal.wps

QUALITY MANAGEMENT AT KFC
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This 5-page paper examines KFC's attempts to meet quality at its Drive-Through Window (DTW). The questions in the paper are based on a case, Quality Management at Kentucky Fried Chicken,” which was prepared by Uday M. Apte and Charles C. Reynolds in 1995 by the Institute for Operations Research.
Filename: MTkfctqm.rtf

Questions and Answers on Charles Schwab as a Product
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This 6 page paper answers questions presented by a student. There are sixteen questions in all. The focus of this paper is on marketing and how Charles Schwab presents as a brand. Bibliography lists 5 sources.
Filename: SA637CS.rtf

QUICK INTERNATIONAL COURIER: AN OVERVIEW
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This 5-page paper provides an overview of Quick International Courier, a delivery service in New York. Bibliography lists 7 sources
Filename: MTquickint.rtf

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