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Papers On Marketing Case Studies
Page 99 of 134

R.H. Macy's & The Problem Of Quality Control
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A 7 page research paper examining the reasons behind the failure of customer service at 'America's most beloved department store' and suggestions for repairing the damage done to customer service during the financial faux pas of the late 1980s and early 1990s. The writer recommends that Macy's focuses on the wants and needs of the customer while simultaneously taking very good care of the front-line employees that have the most direct customer contact. Bibliography lists 6 sources.
Filename: Macys.wps

R.H. Macy's / Case Study
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15 pages in length. An extensive marketing case study of the R.H. Macy's company. Included in the discussion are : Macy's history, changing strategies, several SWOT analyses, industry assessment, implementation of current marketing plan, etc; The writer is extremely subjective and also provides conclusive recommendations for Macy's future based upon the evidence presented. Bibliography lists 6 sources. An excellent resource for business and marketing majors !
Filename: Macycase.doc

Raising Awareness for a Charity
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This 17 page paper considers the way in which research can be designed and then reported. The paper designs research for a charity; The Children's Hospice Association Scotland (CHAS), to look at how awareness of the charity can be increased. The questionnaire is designed, using basic principles of market research, to assess the current awareness level, how effective communication by characters to donors takes place and the motivation that needs to be present to stimulate giving. The paper talks the student through the design of the questionnaire and explains each question and then demonstrates how these results could be presented with the use of fictitious results to the questionnaire already designed. The bibliography cites 20 sources.
Filename: TECHAS01.rtf

Ralph Lauren / Marketing A Line Of Children's Shoes
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In 8 pages, the writer discusses whether Ralph Lauren should create a children's line of shoes. Report is essentially a feasibility study. Bibliography lists 9 sources.
Filename: Ralphl.wps

Rayovac Corporation - The Rechargeable Battery Opportunity
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A 5 page paper based on Ivey Case 906A36. The paper assesses opportunities and risks of increased focus of rechargeable batteries in North America, recommending that Rayovac develop the market to take advantage of the high growth stage of the product life cycle. Bibliography lists 7 sources.
Filename: KSmktgRayo.rtf

Realnetworks, Inc.
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This 7 page paper takes a look at this relatively new company that has done well, but faces steep competition. A SWOT analysis is included. Recommendations are made. Bibliography lists 3 sources.
Filename: SA208RI.rtf

RECOMMENDATION TO WON-TON COMPANY
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This essay is a recommendation to a company that is facing a food poisoning crisis. The paper discusses PR and communications strategies in order to keep employees informed and the public informed so as to maintain good will. No sources cited.
Filename: MTwonton.rtf

Recycling Mobile Telephones; A B2B Marketing Plan
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This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cellular) telephones. The paper looks at the potential market for acquiring the used telephones, considers the macro economic factors, the competitive influences, the market research issues, the purchase decision, pricing strategies and marketing approach. The bibliography cites 13 sources.
Filename: TEmobphoneb2b.rft

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