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Papers On Marketing Case Studies
Page 100 of 134

Reebok Analysis: Question #4
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5 pages in length. Discusses the primary policies, the major strategy, implementation and BCG Matrix for Reebok International.
Filename: JGArbok4.wps

Reebok Analysis: Question #5
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10 pages. Shows alternative major strategies and implementation problems as well as approaches for overcoming weaknesses by Reebok International. One example is their competition: Because most of the competitor products are numerous and equal in size and in power, such as the force of Nike, the competition is high. Many of the product lines are basically the same and the products are somewhat perishable as well as having shorter product life cycles. Addresses this and other problems. While this paper focuses on Reebok, the student can gather pertinent information applicable to many different companies.
Filename: JGArbok5.wps

Reebok Analysis: Question 2
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10 pages. A significant research paper explaining the nature of demand, nature of competition, factors for success, company's secondary interests, as well as the availability of inputs, the size and the growth rates for Reebok industries. The information found in this paper can be applied to many different companies. Bibliography lists 5 sources.
Filename: JGArbok2.wps

Reebok Analysis: Question 3
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5 pages. Research regarding Reebok International; however, this paper contains information that can be applied to any financial analysis as well. Addresses the management, marketing, financial ratios (current ratio, quick ratio, debt to equity) and operations of Reebok International.
Filename: JGArbok3.wps

Reebok's Marketing Options
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An 8 page marketing analysis. Reebok, the second largest athletic shoemaker in the US, makes a wide variety of athletic shoes for every athletic application, and also carries sports-related apparel and accessories lines. From a consumer's point of view, the company is missing a wealth of marketing opportunity by focusing only on promotion of their own high-dollar promotions, rather than offering any solid information about what it is that makes buying their athletic shoes a wise choice on the part of the consumer. Trends are away from emotion-only sales, but Reebok appears to be unwilling to alter their standard approach. Bibliography lists seven sources.
Filename: Reebok.wps

Reebok; The Choice on the Way Forward
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This 8 page paper looks at the options available to Reebok in the future strategy within the leisure and sports wear industry. The paper considers the possible future strategies and compare them with the current strategies currently being employed buy Reeboks subsidiaries. Recommendations include the development of new distribution outlets and maximising the economies of scale and scope. The bibliography cites 4 sources.
Filename: TEreebof.wps

Reg Vardy; Developing an Online Marketing Strategy
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This 14 page paper examines a case study supplied by the student; Reg Vardy and uses the information to develop a new marketing and e-commerce strategy. The paper looks at how the interne may help a company that sells cars and advises the adoption of E-CRM. The bibliography cites 17 sources.
Filename: TEregvardy.rtf

Reiss Marketing Case Study
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This 7 page paper is based in a case study supplied by a student and gives an exam style answer. The first part of the paper presents a marketing plan for the UK clothing company Reiss which competes with companies such as DKNY and Boss. The paper outlines a potential three year marketing plan to increase sales and the customer base. The second part of the paper looks at how the company could expand into Europe focusing on the creation of a brand image.
Filename: TEreiss.rtf

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