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Papers On Marketing Case Studies
Page 101 of 134

Relationship Marketing and Loyalty Schemes
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Relationship marketing and the use of loyalty schemes such as Air Miles, may be seen as a marketing fad, but they are also very popular. Looking at the airline industry and companies such as British Airways (BA), Virgin and Delta, this 6 page paper considers how and why loyalty schemes can be a valuable marketing tool. The bibliography cites 8 sources.
Filename: TEloyalty.rtf

Relationship Marketing; The Long Term Prospects
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This 12 page paper considers why relationship marketing is in vogue in fashion and critically analyse how the marketer can prevent the demise of relationship marketing in the future as well as evaluating how to sustain the credibility of relationship marketing for the customer, The bibliography cites 18 sources.
Filename: TErelmarkt.rtf

Rely Tampons and White Collar Crime
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This 8 page paper discusses the Rely tampons issue; defines white collar crime in relation to it, and then connects the Rely case to the “rational choice” criminal theory. Bibliography lists 7 sources.
Filename: HVRlyTmp.rtf

Repositioning Harpers Bazaar
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This 3 page paper considers a potential way of repositioning magazine Harper's Bazaar. The approach to this repositioning is presented using the 4 P's model which looks at the product, price, placement and promotion. The bibliography cites 1 source.
Filename: TEharpersBrep.rtf

Retail Marketing; Tesco
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This 19 page paper examines the UK supermarket Tesco. The paper is written in four parts, the first part looks at the way in which the company has positioned itself and the use of the retail marketing mix. The second part looks at the way in which the company strategise in order to control the supply chain, influencing buyers and suppliers. The third part of the paper considers issues of logistics as a part of the process of marketing and looks at the way in which technology has been utilised in logistics management. The last part of the paper considers potential future strategy is based on the analysis in the first 3 parts. The bibliography cites 13 sources.
Filename: TERMtesco.rtf

Reviving and Re-launching Wendy's
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This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing poorly compared to competitors such as McDonalds and Burger King. The paper starts by considering the potential reasons for the lackluster performance, the brands existing competences and forms of differentiation and then looks at how the brand could be marketed more productivity in the current marketing place. This includes defining a target market and presenting a new marketing campaign. The bibliography cites 4 sources.
Filename: TEwendy.rtf

Revlon
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This 5 page paper looks at the position of Revlon overall in comparison with the rest of the industry, as well as in isolation. The company's strengths and weaknesses along with the brands, product lifecycle and advertising techniques are all included in the paper. The bibliography cites 6 sources.
Filename: TErevlon.wps

Revlon's Marketing Strategy
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This key cosmetics firm is the focus of a 12 page paper on marketing strategy. Campaigns such as Charlie and Fire and Ice are highlighted as is the firm's recent push of its ColorStay line. A brief historical overview as well as a section on litigation with Jennifer Convertible is provided. Bad publicity as it concerns testing on animals is mentioned. Bibliography lists 10 sources.
Filename: Revstrat.wps

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