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Papers On Marketing Case Studies
Page 102 of 134

Rexall Sundown, Inc
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A 16 page paper. Rexall Sundown is the success story every entrepreneur would like to claim as their own. Begun in 1976 with one product in a spare room in the house, this company has grown into a major international corporation. This essay includes these headings: Introduction; need for internationalization, corporate history, board of directors and executive officers, selected fiscal data, Rexall Sundown International. Information provided includes distribution procedures, expansion into the international market, acquisitions and more. 1 table is included. Bibliography lists 22 sources.
Filename: PGrexall.msw

ROHM AND HAAS - NEW PRODUCT MARKETING
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This 7-page paper examines a Harvard Business School case study about the chemical company Rohm and Haas and introduction of its new product, MWX. The paper discusses why the marketing efforts were a failure and what the company should have done to make the product successful. Bibliography lists 1 source.
Filename: MTrohass.rtf

Rollerblade Inc.
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A 6 page analysis of Rollerblade Inc.. The paper includes a SWOT analysis, as well as an analysis of the 4 P's. Overall, it appears that Rollerblade Inc. is proving to be successful and remain successful as long as rollerblading is a sport that people are interested in. They have the edge on the market in many ways. Bibliography lists 7 sources.
Filename: RArollerb.wps

Rolls Royce, Levi's and Strategy
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A 12 page paper discussing relationship marketing at Rolls Royce, brand management at Levi Strauss and a general discussion of how and when organizations should change strategy. Rolls Royce has been able to increase its market share in aircraft engines, and Levi's has been able to reclaim shrinking market share. The paper discusses IBM as the example for good reasons in shifting strategy, using the company's 1993 announcement that it was abandoning the PC market in favor of electronic commerce. Bibliography lists 3 sources.
Filename: KSrollsLevi.wps

Rosenbluth International (Case Study Analysis)
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This 8 page paper examines this case study provided by a student. Some suggestions are made on how to improve on this company that is already successful. Improving quality is the focus of this paper. Bibliography lists 3 sources.
Filename: SA604Ros.rtf

Royal Mail Marketing Mix
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This 18 page paper examines the Royal Mail in the UK, part of the Post Office. Letter delivery may be seen as a source of competitive advantage. The marketing mix of letter delivery is examines with the use of the 7 P’s model, this is based on an extended version of the 4 P’s and looks at product, price, placement and promotion, people, process and physical evidence. Each element is considered separately and in-depth. The bibliography cites 20 sources.
Filename: TEroyalmail.rtf

RubberAll-Beltway: Producing Fan Belts for Major Manufacturers
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8 pages. This model paper will give the student an excellent sample of a situational analysis as well as the marketing strategy and existing marketing for the hypothetical company RubberAll-Beltway fanbelts which are sold to major auto manufacturers to place in their final product. Bibliography lists 5 sources.
Filename: JGAboprp.wps

Rural Tourism and Soft System Modelling in Australia
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This 7 page paper considers the subject of rural tourism and the problem of choosing the right channel of distribution. This paper looks at a case study in Australia; Carrick Hill, how this is marketed and the way in which soft systems modelling is well suited to this case. The bibliography cites 9 sources.
Filename: TErurtor.rtf

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