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Papers On Marketing Case Studies
Page 103 of 134

Rural Tourism; The Case of Evans and Tate
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This 7 page paper examines how rural tourism and soft system modelling manifest the case of the Redbrook Vineyard visitors centre belonging to the Australian wine company Evans and Tate. The bibliography cites 9 sources.
Filename: TEevanta.rtf

Saatchi and Saatchi PLC
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A 6 page paper discussing difficulties faced by a British advertising agency in the late 1980s. Maurice and Charles Saatchi founded an advertising agency and were fortunate enough to be able to add two highly competent individuals to senior management. These individuals departed the company, it is under fire in the financial press and investors have lost all confidence. The brothers have identified three areas of criticism: globalization, diversification and decentralization. The brothers need to explain positions on each to investors in order to regain their confidence, but first they need to gain full understanding of the concepts themselves. Bibliography lists 1 source.
Filename: KSsaatchi.wps

Sainsbury; The Use of Information and Porters Five Forces Analysis
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This 11 page paper looks at the UK supermarket J Sainsbury, examining the strategic role information has played in the development and current position of the company. The paper also presents a Porters Five Forces analysis to look at the influences of existing competition, the threat of new competitors and the power of buyers suppliers and influence of substitutes. The paper then looks at the use of technology, including e-commerce and the way the company competes. The bibliography cites 9 sources.
Filename: TE5fsains.rtf

Sales Letter Analysis
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This 13 page paper is an analysis of an effective sales letter. The paper looks at The techniques to capture the reader's attention, why there is there an effective opening, the central selling points, the use of logical and emotional appeal, the reader benefits, how the letter build interest. how is price handled, the way resistance is anticipated and how action is encouraged. The letter used is a direct mail letter trying to sell health insurance. The bibliography cites 1 source.
Filename: TEsaleslet.rtf

Santa Fe Relocation Services/A Branding Strategy
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A 3 page paper that discussing how to “brand” an Asian moving company and relocation service. No bibliography listed.
Filename: khsanfe.rtf

Sara Lee Corporation
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A 6 page paper addressing highly specific questions about this company, its structure, strategy and future. Sara Lee has been divesting marginal businesses for several years and focusing on promoting its 27 "megabrands" such as Hanes knits, Champion, Jimmy Dean Sausage, and other well known and respected brands. Even though it has just completed several months ahead of schedule a $3 billion stock buyback, the company recently announced dividends for the current quarter, marking 216 consecutive quarters - 54 years - that it has paid dividends to its stockholders. Bibliography lists 9 sources.
Filename: KSSaraLee.wps

Saturn (Case Study Analysis)
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This 4 page paper examines the history of Saturn with a case study provided by a student. Which way should Saturn go? Should it let go of the VUE and focus on the small car market? A SWOT analysis is included. No bibliography.
Filename: SA603Sat.rtf

Saturn's Marketing Strategy
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A 15 page examination of Saturn's marketing policies. Saturn's 1990 debut was met with skepticism and ridicule by both auto makers and industry analysts. Saturn's approach includes one-price, no-haggle purchasing and a three-day 'cool down' during which the dealership will accept return of any purchased Saturn with no more than $300 worth of damage. Outselling every comparable car in its class except the Ford Escort by 1994, GM is hanging hopes on its Saturn division for 'fixing' its dismal performance in the Japanese market. Bibliography lists 12 sources.
Filename: Saturn.wps

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