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Papers On Marketing Case Studies
Page 104 of 134

Saudi Arabia's Jarir Bookstore
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A 23 page paper presenting a case study of Saudi Arabia's Jarir Bookstore in the first part, followed by another section identifying several strategic issues that can be used as points for discussion of the case. Jarir Bookstore is Saudi Arabia's leading computer hardware and software retailer. Most companies find sweeping economic changes challenging enough, without also having to deal with changing social values. Jarir Bookstore's position is that it already has begun addressing both. It will need to develop a clear strategy for itself for the future, one that will be beneficial for the company's financial future as well as be acceptable to Saudi society. The company occupies a position in which it is well known and highly respected, providing a forum for economic, technological and social commentary and change if the company chooses to pursue all of the opportunities available to it. Bibliography lists 21 sources.
Filename: KSmktgBookSaudi.rtf

Schwinn's Mountain Bikes
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A 7 page paper discussing Schwinn's fall and rebirth. One of the mechanisms of survival for the century-old company has been full participation in the mountain bike segment of the industry, the same segment that the old Schwinn believed to be a passing fad but now accounts for 70% of bicycle sales. Finally, led by new management since its 1992 bankruptcy, Schwinn is among those competitors serious about the bicycle industry and is regaining market share. The paper includes a SWOT analysis and assessment of Schwinn's marketing mix. Bibliography lists 7 sources.
Filename: KSSchwinn.wps

Scissors; Planning a Product Launch
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This 12 page paper is written in three parts. The first part considers a schedule for manufacturing and marketing a new product; steel scissors, and includes a Gantt chart. The second part of the paper looks at how the product could be positioned and marketed. The last part looks at where quality issues may be identified and how these can be dealt with.
Filename: TEsciss.rtf

Scope Mouthwash; Marketing Case Study
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This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questions. The paper examines the changes in the mouthwash market between 1997 – 2000 and the way it changes, then looks at the way the performance of Scope changes over the same period. The paper then outlines the different choices that Proctor and Gamble have is they want to increase the sales before making a final recommendation. The bibliography cites 5 sources.
Filename: TEscope1.rtf

Sears: The Fall of a Great Empire
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A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.
Filename: PPsears.rtf

Segmentation In The UK Toothpaste Market
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The toothpaste market in the UK is mature. Whilst Colgate and McCleans may dominate the market, there is fragment created by the segmentation of the market. This 8 page paper describes how the UK market for toothpaste is segmented and why it is segmented this way. The bibliography cites 5 sources.
Filename: TEtoothpaste.rtf

Selling Clothing Accessories in London; Research Results and Financial Plan
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This 8 page paper looks at the clothing accessories market in London. Following a brief introduction to the subject simulated survey results are presented to justify a strategy adopted, financial projection and a break even analysis are presented. This bibliography cites 8 sources.
Filename: TEacclond.rtf

Selling Logic To KikiCars, Inc.
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A 4 page sales presentation plan for $1,000 worth of radio promotion to a mid-size car dealership. The radio station sales rep attempts to approach the dealership's manager with a plea for logic: leave existing advertising in place, but run a specific spot on our station promoting a special that is advertised through no other outlet. In that way, you can judge for yourself the effectiveness of advertising with us and see that we truly do produce the results we claim. Sell-it.wps
Filename: Sell-it.wps

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