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Papers On Marketing Case Studies
Page 105 of 134

Selling Pokemon to the West
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This 5 page paper looks at the way that Pokémon was adapted and sold to children in the US using cartoons and television. The paper discussed the marketing strategy that was used, looks at the way demand was created and discusses whether or not this is a product that could have a long life. Parallels are made with the marketing of Disney. The bibliography cites 4 sources.
Filename: TEpokemon.rtf

Selling T-Shirts to China for the Beijing Olympics
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This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to the 2008 Beijing Olympics. The considers China as a destination for a business venture including aspects such as culture and commercial environment before considering how the product should be deigned and marketed. The last part of the paper assumes that the company is an international company and proposes a method of market entry. The bibliography cites 18 sources.
Filename: TEbejingol1.rtf

Selling the Samsung X600 Mobile Telephone in the UK
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This 12 page paper considers who 3 UK retailers; Carphone Warehouse, Argos who are both internet and high street retailers and Amazon which is an internet only retailer, all sell the same product; the Samsung X600 mobile telephone. The paper examines these retailers using the 4 P's model where product, price, placement and promotion are all compared. The bibliography cites 8 sources.
Filename: TEsamX600.rtf

Shangri La Hotels Case Study
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This 12 page paper looks at a case study supplied by the student and answers five questions. This includes looking at what major elements should be included in the marketing plan for this upper segment hotel chain in Asia. The paper then defines the campaign objectives the company should pursue, outlines the communications mix recommended, discusses the methods utilised in order to evaluate the success of the communications strategies and tactics you propose and finally considers in what ways the company may benefits from having a strong brand identity. The bibliography cites 3 sources.
Filename: TEshanghot.rtf

Sharp Corporation: Case Study Analysis
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This 10 page paper provides an overview of the Sharp Corporation which is reliant on information provided by a student. The case study is evaluated based on the data provided and solutions are derived through the use of a SWOT and a TOWS analysis as well as a SLEPT evaluation. Bibliography lists sources
Filename: SA026Shp.rtf

Singapore Airlines; Marketing Audit and Plan
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This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to develop a new marketing plan. The marketing plan targets business travelers in the US with a new exclusive executive service to increase revenue and support differentiation. As well as the marketing plan and budget and projections are provided. The paper ends with a short reflective section. The bibliography cites 12 sources.
Filename: TEsingplan.rtf

Sirius Distribution Channels
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A 4 page paper discussing the satellite radio company's distribution channels. Sirius has developed an extensive distribution channel network, one that appears to be quite complete in terms of the types of outlets it encompasses. Greater numbers of subscribers likely would result from more extensive promotion directing potential customers to outlets that currently exist. Bibliography lists 3 sources.
Filename: KSmktgSiriusDC.rtf

Situation Analysis: Gene One Corporation
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An 8 page discussion of the importance of leadership in leading a company to achieving its goals. The author examines a fictional scenario of staff conflict and changing organizational goals to highlight the importance of leadership. Bibliography lists 3 sources.
Filename: PPleadrA.rtf

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