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Papers On Marketing Case Studies
Page 106 of 134

Sky Wars: The Competition Between Airbus and Boeing
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This 32 page paper looks at the future of aviation, as well as its past, as it contemplates the future of industry leaders Airbus and Boeing. A history of each company is provided and outlook for the future is also included for both companies and the industry as a whole. Airbus's new A3XX design is discussed in depth and the Boeing 747 is highlighted. Safety of the crafts, and cost effectiveness, is a major part of the discussion. Bibliography lists 25 sources.
Filename: SA023Air.rtf

SmithKline Beecham
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A 20 page paper discussing SmithKline Beecham Pharmaceutical Corporation, its background, its financial status both before and after merger activities, SmithKline Beecham's position in the pharmaceutical industry, as well as stock information and some of the current issues facing the company. Bibliography lists 21 sources.
Filename: SKB.doc

Solidifying Clearly Canadian's Position
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A 6 page paper discussing this company's need to expand both production and distribution to achieve greater profitability. The case is set in 1991, a recession year but also a time in which consumers were becoming increasingly comfortable with bottled water. Clearly Canadian marketed itself as bottled water, but its sugar content exceeded that of many colas. The paper recommends that the company continue establishing alliances with distributors while identifying and then acquiring smaller production firms in diverse geographical areas in North America. Bibliography lists 2 sources.
Filename: KSclearCan.rtf

SONIC, PDA AND MARKETING STRATEGIES
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This 15-page paper is a case study on a fictious compay called Sonic, and how it markets its PDAs. Topics discussed include marketing communications, channel strategy and post-sales service. Bibliography lists 8 sources.
Filename: MTsonpda.rtf

Sony Ericsson
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This 5 page paper looks at the Sony Ericsson joint venture, looking the background of Ericsson as the technology provider and examining the target market before considering the competitors and their markets. The paper ends with an outline marketing campaign suggestion. The bibliography cites 4 sources.
Filename: TEsonyeric.rtf

Sony Ericsson Marketing
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A 3 page paper that discusses the effectiveness of this company's marketing campaigns. The writer reports an award the company won, the innovative strategy to create one advertisement and the company's tie-in with Bond films. Bibliography lists 4 sources.
Filename: PGsnye.rtf

Southwest Airlines: A Marketing Case Study
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This 5 page paper looks at a case study regarding Southwest Airlines. The success of the company is in part attributable to its ability to keep airfares low. Bibliography lists 6 sources.
Filename: SA216SW.rtf

Special Interest Tourism; An Annotated Bibliography
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This 8 page paper is an annotated bibliography looking at 10 articles concerning special interest tourism, specifically eco-tourism. The paper summarises each article or book and looks at how they are useful in writing a paper about special interest tourism in the global tourist industry.
Filename: TEspecint.rtf

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