term papers and more on Marketing Case Studies

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing Case Studies
Page 107 of 134

Specs Music Corp. as Compared to Coconuts Music
[ send me this paper ]
An 11 page research paper-- comparing selected aspects of financial documents each of these companies has filed with the Securities and Exchange Commission summarizing the data available for the last full fiscal years for each prior to April, 1997. The retail music industry as a whole is in a slump of over two years' duration and is expected to decline even further before leveling off. Retail music stores all over the country are closing as they only ineffectively deal with the increased competition from mass marketers and they new, uncharted ground of competition resulting from retail sales over the Internet. Bibliography lists 7 sources.
Filename: Specs.wps

Sperry Topsider; A Case Study
[ send me this paper ]
This 28 page paper examined the shoe company Sperry Topsider. The paper examines the company, its core competences and its’ strengths and weaknesses. The paper uses this to determine the best way for the company to proceed and increase sales. The paper conducts an in-depth analysis using the 4 P’s; product, price, placement and promotion. The paper considers how the product line may be evaluated to ensure only value adding products are manufactured, and then uses Ansoff matrix to explore how the market can be expanded in different ways, in line with the competences that have already been outlined, building on strengths and reducing weaknesses. The bibliography cites 13 sources.
Filename: TEsperry.rtf

Sprint PCS Marketing
[ send me this paper ]
An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the industry and for Spring PCS. Bibliography lists 12 sources.
Filename: PGsprint.msw

Standard Oil
[ send me this paper ]
7 pages in length. This paper includes a brief history of Standard Oil, as well as the issues that led to its breakup and how the government contributed to that breakup. Compares Standard Oil to the breakup of Microsoft and how the two cases are similar. Bibliography lists 5 sources.
Filename: JGAstoil.wps

Standardized Marketing at Russki Adventures
[ send me this paper ]
A 5 page paper discussing the advisability of using standardized marketing for attracting a global customer base for a new helicopter skiing service to be based in Russia. The setting is 1992, and there were few such services operating in the world. Only a few existed in Europe, and they were being pressured by environmental groups to cease operations. The best services were in western Canada, literally half a world away from the home of Europeans who enjoyed the costly, intensive sport. The paper concludes that the potential market is homogeneous enough that standardized marketing is appropriate for Russki Adventures. Bibliography lists 2 sources.
Filename: KSmktgStandGloba.rtf

Starbucks
[ send me this paper ]
This 14 page paper examined the well known company Starbucks. The paper examines the position of the company by using a PEST analysis to look at the political, economic, social and technological influences, a SWOT analysis to analyse the strengths, weaknesses, opportunities and threats and finally Porters Five Forces is used to consider the market position. The bibliography cites 10 sources.
Filename: TEstrbks.rtf

Starbucks (Case Study Analysis)
[ send me this paper ]
This 6 page paper examines a case study provided by a student. The future of Starbucks is evaluated. Which direction should it go? Three alternatives are discussed. Bibliography lists 2 sources.
Filename: SA603Sta.rtf

Starbucks Coffee (Product Life Cycle Analysis)
[ send me this paper ]
This 3 page paper evaluates Starbucks. Concepts such as the product life cycle and marketing mix are discussed. Recommendations are made. Bibliography lists 3 sources.
Filename: SA614Str.rtf

Page 107 of 134
<< more 105 106 107 108 109 110 111 112 113 114 115 116 117 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!