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Papers On Marketing Case Studies
Page 108 of 134

Starbucks in the UK; How to Expand the Business
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This 10 page paper is a comprehensive look at how Starbucks in the UK can expand their business and still retain brand integrity. The first part of the paper considers the influences on business, including the political, economy, social and technological factors. The writer then suggests how the company may extend the market with reference to Ansoff's market, with new products and new target markets. Financially the paper consider the importance of branding and positioning, and applies this to Starbucks, looking at the way the company has been promoted, and how the practical observations fit in with the relevant marketing and strategy theory. The writer also includes an analysis of the companies strengths, weaknesses opportunities and threats in the UK. The bibliography cites 6 sources.
Filename: TEstarb3.rtf

Starbucks' Market Share and New Competition
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A 6 page paper analyzing what keeps Starbucks in the market lead in an extremely competitive market area. The company has grown at a rate of more than 50% every year since 1987, and shows no sign of slowing. They opened a store a day in 1996 and intend to be at the 2,000 mark by the year 2000. Called predatory by some, Starbucks has maintained their growth rate in much the same way as WalMart on its way to becoming a giant. Bibliography lists 7 sources.
Filename: Starbuck.wps

Starbucks: An Analysis of the Benefits of Investing in Additional Staffing
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A 3 page consideration of whether Starbucks should invest $40 million in additional employee staffing. Bibliography lists 1 source.
Filename: PPstarbucksLaborInvestment.rtf

STARBUCKS: AN ANALYSIS
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This 5-page paper provides an analysis of Starbucks Corp. as well as its strategy, a little history and opportunities. Bibliography lists 3 sources.
Filename: MTstarbuan.rtf

Starbucks; A Case Study
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This 5 page paper is a case study of Starbucks Corp. The writer starts with the history of the company, and then considers how the branding and company policies, marketing and operations are realised in a single outlet. The bibliography cites 2 sources.
Filename: TEstarbu.wps

Starbucks; A Case Study
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This 10 page paper is a compensative look at Starbucks. The writer carries out a SWOT and a PEST analysis before considering how the company may expand their market share in the UK, using Ansoff's Matrix as a guide. The bibliography cites 1 source.
Filename: TEstarb2.rtf

Steamboat Ski & Resort Corporation
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This 8 page paper analyzes the title company in terms of its current performance and strategic posture. A SWOT analysis is included as are recommendations for improving the company's performance. The essay is based on a Harvard Business School case study. Bibliography lists 2 sources.
Filename: Stmboat.wps

Stella Artois; Global Branding Case Study
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This 10 page paper examines a case study provided by the student. Interbrew have followed an expansion strategy, acquiring local breweries in many different countries. The company then decides in needs a single global brand, choosing Stella Artois the company hopes to increase profits and market share. This paper examines that strategy, using a SWOT analysis to examine the company and how this type of strategy fits with the core competences and then considers if this was a good move. The bibliography cites 8 sources.
Filename: TEstella.rtf

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