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Papers On Marketing Case Studies
Page 109 of 134

Strategic Marketing / L'Oreal Netherlands
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This 3 page paper discusses the decision the director of the L'Oreal director of the Netherlands office must make regarding two new products. L'Oreal allows their offices to make the final decision as to whether they will sell any given product. The two under question carry two different labels. A recommendation is made based on the evidence available. Bibliography lists 1 source.
Filename: PGnether.rtf

Strategic Marketing Plan For An Air Freight Business
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This 11 page report discusses the development of a strategic marketing plan for an airfreight company. Bibliography lists 7 sources.
Filename: Markfri.wps

Strategies at Dell
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This 12 page paper considers the strategies of Dell and how these have lead to the company’s ability to outperform the rest of the industry. The paper examines Dell’s strategy using three tools; Ansoff’s Matrix, the Boston Consulting Group Matrix (BCG), and the General Electric Matrix. The bibliography cites 11 sources.
Filename: TEdellst.rtf

Strategy at Delta Airlines
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The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the way that competative advantages may be developed though the develop of const advantages, differentiation, the use of strategic alliances and the value of marketing. The bibliography cites 10 sources.
Filename: TEdelta1.rtf

Strategy for a Travel Agency
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This 6 page paper, based in a case study provided by the student, designs a strategy for a small travel agent based ion their core competences and current competitive position in a difficult industry. The strategy proposes increased differentiation with the development of a niche market and a change in leadership style. The bibliography cites 2 sources.
Filename: TEtravstrat.rtf

Strategy for Harley-Davidson
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A 4 page paper examining alternatives open to this motorcycle manufacturer after making a strong comeback during the 1980s and 1990s. After rectifying its quality issues, gaining control of costs and winning back the solid core of customers, Harley's task was to expand the breadth of the Harley faithful, and in socioeconomic levels that could afford the price of the bikes. While searching for just the "right" market segment, the aging baby boomers – at the height of their earning capacity; past the point of needing to "prove" anything in their careers; and with increasing amounts of leisure time – came into view. It has been this segment of the market that has been of greatest value to Harley-Davidson in recent years. This segment will continue to be important for several years into the new century, but Harley will need to develop younger customers as well. Bibliography lists 6 sources.
Filename: KSmgmtHarley.rtf

Strategy for Oliver's Market
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A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a third location, Oliver's Market seeks the market segment most interested in upscale retailers and has narrowly defined its market to consist of the most affluent and well-educated individuals in a three-mile radius of each store. The paper assesses strategy from a variety of perspectives to arrive at recommendations for the company. Bibliography lists 13 sources.
Filename: KSstratOlivMkt.rtf

Structural Transformation through E-Business at Federal Express
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An 18 page paper reviewing the recent history of FedEx and the absolute genius of CEO Fred Smith. One publication has named Smith CEO of the year for 2004, and with good reason. The first part of the paper is based on a student-supplied case study of FedEx’s focus on global supply chain management as facilitated by the Internet in the late 1990s, ending with structural reorganization of the company in January 2000 to reflect the FedEx brand on other services: LTL, freight and ground delivery as well as its express delivery services. The second half of the paper assesses FedEx’s current position in its industry and the effects that changes of 1999-2000 had by 2004, as well as outlining the company’s amazing initial use of its acquisition of Kinko’s. Includes 3 SWOT analyses addressing various periods in the company’s recent history (1999-2004); Porter’s five forces analysis; 1 table and 1 chart. Bibliography lists 7 sources.
Filename: KSebizFedEx.rtf

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