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Papers On Marketing Case Studies
Page 111 of 134

Tambrands; Marketing Case Study
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This 4 page paper examines the marketing case study of Tambrands; manufactures of Tampax. The paper looks the wisdom of the company becoming part of the Proctor and Gamble Corporation and the way in which advertising has taken place in different markets with different levels of resistance to tampon products. The bibliography cites one source.
Filename: TEtambrand.rtf

Target Market and Integrated Marketing Strategy for a New Archery Company
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This 8 page paper looks at a new archery company. The paper is written in two parts, the first part defines the primary and secondary target market. The second part of the paper develops a marketing strategy based on integrated marketing communication within the constraints of a very limited budget. The bibliography cites 5 sources.
Filename: TEarchery.rtf

Tesco PLC
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A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. Tesco began as a discount store but has evolved to appeal to a much broader market. The essay reports the specific advertising campaigns that changed consumer perceptions of this company. The most recent advertising innovation is television screens in stores advertising certain products. Statistical data included. Bibliography lists 19 sources.
Filename: PGtsco.rtf

TGI Friday's (Case Study Analysis)
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This 8 page paper evaluates the chain TGI Friday's and how it has fared in Great Britain. Suggestions are made in terms of this case submitted by a student. No sources are used in this marketing analysis.
Filename: SA638TGI.rtf

The 4 P’s for L’Oreal Elvive
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This 8 page paper considers the 4 P’s; product, price placement and promotion and how they relate to L’Oreal Elvive in Italy by looking at the marketing and industry conditions in which they need to compete. Reference is also made to the 4 C’s. The bibliography cites 10 sources.
Filename: TElore4p.rtf

The 7 P’s of Tourism
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In any business there is the need to understand the marketing mix in order to be successful. This 6 page paper examines the 7 P’s marketing mix of tourism; the product element, the price element, the promotion element, the place (distribution) element, the people element, the process element and the physical evidence element. These are applied to the package holiday sector of the travel industry to illustrate the importance of each element. The bibliography cites 7 sources.
Filename: TEtour7p.rtf

The Abercrombie and Fitch Catalog Controversy
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This 11 page paper takes a look at the A & F catalogs through the years, the scandals that plagued the firm, and the company's methods of dealing with difficulties. The positive nature of the controversy is highlighted. Bibliography lists 10 sources.
Filename: SA343AaF.rtf

The Adidas Campaign in Beijing
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This 3 page paper examines the 2008 Olympic Adidas campaign. General marketing strategy for Adidas is discussed. Bibliography lists 6 sources.
Filename: SA838a.rtf

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