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Papers On Marketing Case Studies
Page 112 of 134

The Advertising of OpenSkies; The New British Airways Subsidiary
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This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch their premium transatlantic service. The advertisements are examined; the potential strategic objectives identified and the way that they are being achieved is discussed as well as the way that the advertisements fit in with the overall marketing mix. The bibliography cites 7 sources.
Filename: TEopenskies.rtf

The Airline Industry / Marketing Strategies, Advertising, Competition & Alliances
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Increasing competition in the airline industry in the United States has resulted in an emerging focus on advertising options, marketing strategies, advertising, pricing, competition, alliances and the transformation of company missions. This 62 page paper provides a substantive overview of the issues related to the current airline industry and considers the possible long-term implications of deregulation and emerging global alliances. Bibliography lists 27 sources.
Filename: Airmark.wps

The Airline Wars
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This 2 page paper provides an overview of the competition between Boeing and Airbus. Some history for each company is provided. The future is explored. Bibliography lists 8 sources.
Filename: SA 107Air.wps

The Amerada-Hess Corporation & Effect of Marketing Toy Trucks
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8 pages in length. The writer analyzes how selling name brand toy trucks at gas stations during the holiday season ultimately effects consumer perception and buying behavior for the Amerada - Hess Corporation. Numerous keywords relevant to the study of marketing and consumer behavior are utilized throughout this analytical essay. Writer employs insight to assess the effectiveness of using childrens' attitudes to market to parents. Bibliography lists 5+ sources.
Filename: Hesscons.wps

The Anti-Gun Campaign in the UK
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This 7 page paper looks at the anti-gun campaign in the UK, considering how it has been undertaken in terms of marketing and propaganda. The paper considers how government and government organisations can seek to manipulate community opinions, how it has worked in the past and compares the current strategies to those of the past. The bibliography cites 8 sources.
Filename: TEantigun.rtf

The Appeal Industry
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This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the general environment, such as the macroeconomic, technological, political and social influences and then considers the industry in more detail, looking as dales in the different segments and the more direct impact of technology as well as the level of competition, financial norms and business cycles. The bibliography cites 15 sources.
Filename: TEaparel1.rtf

The Beverage Market and Coca-Cola
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This 6 page paper is written in two parts. The first part gives a general overview of the non alcoholic beverage market in the US and the opportunities and threats present for the companies within that sector. The second part of the paper examines Coca-Cola, looking at the strengths and weaknesses of the company and its’ main competitor; PepsiCo. The bibliography cites 10 sources.
Filename: TEKObev1.rtf

The Birth & Marketing Of Coke Classic
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A 20 page paper written from a marketing perspective of why Coca-Cola chose in 1985 to scrap its 100-year-old secret formula and change to New Coke, along with the consumer reaction to the switch. By the 1960s, Coke was still market leader, but Pepsi had started growing into a real competitor. Coca-Cola was largely allowed to run itself until Roberto Goizueta was appointed chairman in 1980. In addition to seeing that Coke become profitable again, Goizueta was also willing to take innovative chances that none of his predecessors would have considered. One of those chances was with New Coke, more in response to Pepsi pressures than consumer wishes, as the company was to find. Bibliography lists 9 sources.
Filename: Cokecla.wps

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