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Papers On Marketing Case Studies
Page 113 of 134

The Body Shop
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This 8 page paper examines the marketing of the Body Shop. This includes background to the company and the concept, the way differentiation takes place and how the company is marketed. The bibliography cites 8 sources.
Filename: TEbshop1.rtf

The Body Shop: A New Way of Doing Business
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5 pages. The Body Shop has seen some rough times in light of the fact that the internet has become the most important new innovation in marketing. In order to meet this demand, the Body Shop needed to be persuaded that it made sense to set up a separate company rather than manage its own web site. It accepted that it did nothave the technological resources to manage a digital company by itself. As a consultant for the Body Shop, the student will need to point out the strategic planning services the Body Shop will have to take as well as the organizational implications of the proposed internet investment. Bibliography lists 11 sources.
Filename: JGAbshop.wps

The Body Shop; A Case Study in Marketing
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This 7 page paper examines the marketing of the Body Shop, foundered by Anita Roddick with a strong differentiation using ethical values. The paper identifies the target market and the buyer behaviour of this market, then looks at the segmentation and what the marketing promises to the consumer. The bibliography cites 9 sources.
Filename: TEbdshop.rtf

The Body Shop; International Expansion
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This 20 page paper examines the process of internationalisation seen with the expansion of Anita Roddick's Body Shop. Starting out in 1976 as a single outlet this has grown to a chain of franchises across 49 countries. The paper looks a the way this has been achieved with the use of competitive advantages and the stages in the internationalisation process. The bibliography cites 16 sources.
Filename: TEBSinter.rtf

The Breakup of Microsoft
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This 7 page paper looks at the potential break up of this lucrative company. The court order for Microsoft to break up, handed down in 2000, is explored. Microsoft's counterattack is explained. The paper provides an objective overview of the situation and ideas from each side. Bibliography lists 7 sources.
Filename: SA111MS.wps

The Breakup of Microsoft: The Economic Impact
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15 pages in length. This paper details Microsoft's management style, inner workings, and the subsequent results of how it will have to do business in the future; applies to the economic impact as well. Bibliography lists 11 sources.
Filename: JGAmsbrk.wps

The Budweiser Dilemma
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5 pages in length. Discusses a case study in which Anheuser-Busch wishes to privatize a Czechoslovakian company, Budvar. When Anheuser-Busch attempted to acquire the Czech brewery Budvar, it was met with a cold response. The Anheuser-Busch attempts to win over the Czechs by providing a one million dollar cultural center, building a baseball team, and many other efforts were unsuccessful. Based on a case study.
Filename: JGAbdvar.wps

The Burger Wars
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This 2 page paper provides information on the competition between fast food establishments by highlighting Burger King and McDonald's . How the companies compete is the focus of this paper. Bibliography lists 8 sources.
Filename: SA 107bur.wps

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