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The Case of the Baby Benz; Mercedes A Class
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This 6 page paper examines a case study supplied by the student looking at the development and launch of the Mercedes A Class. The paper looks at how the target market was identified and defined, how the message was communicated, positioning and the potential advantages and disadvantages of Mercedes Benz entering this market. The bibliography cites 1 source.
Filename: TEAclass.rtf

The Chicken Market in the Fast Food Industry
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This 10 page paper focuses on KFC but also reviews Boston Market and how they each fared in the fast food industry. An overview of each company is provided. KFC's international expansion is discussed. Bibliography lists 10 sources.
Filename: SA124KFC.rtf

The Chrysler Corporation
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This 5 page paper provides a case study about the Chrysler Corporation. A history is included as well as information about the industry. Bibliography lists 5 sources.
Filename: SA442CC.rtf

The Coca Cola Company (Investment Analysis
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This 6 page paper examines The Coca Cola Company stock. Is it a good investment? This paper argues that it is. Financial, public relations and marketing information is included. Bibliography lists 6 sources.
Filename: SA611cok.rtf

The Cola Wars
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This 2 page paper provides an overview of the war between Coke and Pepsi and the outlook for the future. Coke's creation of a new formula in 1985 and the Pepsi challenge is discussed. Bibliography lists 8 sources.
Filename: SA107cla.wps

The Communication of Starbox
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This 8 page paper looks at the way that a small company undertakes communication. The paper looks at how the company contact stakeholders, the way it communicates with them, how communications could be improved and presents and overcoming barriers to communication. The bibliography cites 4 sources.
Filename: TEstarbox.rtf

The Corporate Level Strategy of Blue Bell Creameries
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This 3 page paper provides an overview of Blue Bell Creameries, focusing on competition, vertical integration and product line. Bibliography lists 5 sources.
Filename: SA311BBC.rtf

The Cosmetics Market in China
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This 8 page paper considers a scenario where a company has the opportunity to sell cosmetics to a company in China which may lead to further ongoing sales. The paper is written as a report by the Export director reporting on the potential market, the import customs requirements and duty tariffs, foreign exchange regulations, and practical issues such as contracts, distribution and marketing. The bibliography cites 5 sources.
Filename: TEchincos.rtf

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