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Papers On Marketing Case Studies
Page 115 of 134

The Current Lifecycle Stage of Medical Management and Billing Software
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This 4 page paper looks at the current lifecycle stage of integrated medical management and billing software, argues and justifies the opinion that it is in the market growth stage and looks at the value, financial and management implications of this stage. The bibliography cites 2 sources.
Filename: TELCmedical.rtf

The Customers of Wigan Athletic
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This 4 page paper examines the customer base of the UK football team Wigan Athletic, looking at who they are and where they come from, why they support the team, loyalty to the team and the brand, how loyalty can be lost and where competition comes from. The bibliography cites 3 sources.
Filename: TEwigathtc.rtf

The Development of a Mortgage Marketing Campaign
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This 10 page paper has been written to design a marketing Champaign for a first line mortgage lender. The paper starts of by defining the marketplace available to be targeted and selecting a target segment of the market, then it goes on to outline an original marketing campaign based on the traditional values of value for money as well as quality of service. The bibliography cites 8 sources.
Filename: TEausmor.wps

The Disney Company and the Murdoch Empire
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This 10 page paper looks at these two different organizations and how international business has propelled them both to fame and fortune. The companies are compared and contrasted. Bibliography lists 8 sources.
Filename: SA045Int.wps

The Disney Corporation; A Company Analysis
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This 7 page paper looks at the Disney co-operation by using a SWOT analysis (strengths, opportunities, weaknesses and threats) which also incorporates PEST factors (political, economic, social and technological).Aspects included are diversification, brand recognition, acquisitions, leadership and target markets. The bibliography cites 5 sources.
Filename: TEdisney.wps

The Downfall of the Dome
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This 8 page paper considers the Millennium Dome and argues that instead of being remembers as a monument to human achievement it will be remembered as a political disaster that demonstrated a lack of understanding of the electorate by a government. The paper starts with a PEST analysis of the Dome and continues with consideration of the target market and how the Dome was wrongly positioned. The bibliography cites 7 sources.
Filename: TEdome02.wps

The Drivers Behind Disney's Global Growth
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This 10 page paper considers the Globalization of Disney, concentrating on the theme park in Paris and comparing it to Japan the different drivers are considered, including the social and cultural drivers, cost drivers, competitive drivers and government drivers. The MLA style bibliography cites 11 sources.
Filename: TEdisdrv.wps

The Ethics of Nokia
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This 6 page paper looks to discuss the behaviour of Nokia in achieving and maintaining its position as the market leader in the mobile telephone industry. Different aspects of ethics are discussed and solutions to possible unethical behaviour are suggested. The bibliography cites 10 sources.
Filename: TEnokia1.wps

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