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Papers On Marketing Case Studies
Page 116 of 134

The Evidence for Ethical Behaviour at Levi Strauss
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This 10 page paper looks at the evidence surround Levi Strauss & Co in an attempt to ascertain whether this company can be classified as an ethical company. Firstly the definition of commercial ethical behaviour is considered and then applied to this company, arguing that the accumulation of evidence can be used to substantiate the claim that Levi as a company is ethical. The bibliography cites 8 sources.
Filename: TElevist.wps

The Failure of Segway
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This 5 page paper looks at the case of the Segway Human Transporter and considers why it has not yet been a commercial success and the market remains limited. The paper looks at issues such as the failure of the product to meet perceived needs, the product adoption process and other influencing factors. The bibliography cites 6 sources.
Filename: TEsegway.rtf

The Failure of the Pontiac Aztec
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This 12 page paper considers the failure if General Motors subsidiary company in developing and launching a successful sports utility vehicle. The writer looks at the background of the car, the design, the marketing, the placement and the car against its competitors in order to assertion why the car failed so spectacularly. The bibliography cites 9 sources.
Filename: TEpontic.wps

The Fall and Rise of Mark’s and Spencer
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This 5 page paper considers the reasons that Marks and Spencer lost its’ market share ad suffered a fall in sales and how the strategy has been developed to regain market share since 1998. The bibliography cites 10 sources.
Filename: TEmandsc.rtf

The Fax Machine; Product Life Cycle Analysis
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By understanding product life cycles any business will be better placed to plan and develop their product and/or service to fit in with the wider market. This 6 page paper looks at the development of the fax machine and considers this in line with the product life cycle looking at the different stages and consider where the product currently is as well as the changes seen in each stage. The bibliography cites 5 sources.
Filename: TEfaxplcy.rtf

The Fitness Industry
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This 16 page paper considers the structure and make up of the fitness industry. The paper starts with an analysis of the industry, its range and structure and the position of different companies. The paper then goes on to consider the role of advertising to increase demand as well as new trends and the impact of new technology on the industry. The paper contains three graphs and the bibliography cites 10 sources.
Filename: TEfitnes.wps

The Ford Motor Company; Past and Present and Future
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This 16 page paper considers briefly the origins of Ford and then looks to the 1990s and the strategic way in which it has developed. This includes acquisitions, collaborations, the use of the Internet and the search for a competitive advantage. The paper assesses its current position and make recommendations for the future. The bibliography cites 12 sources.
Filename: TEfordmc.rtf

The Ford/Firestone Tire Debacle
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This 5 page paper takes a look at the tire scandal as it unfolds and who accepted blame. Both Ford and Firestone are examined in terms of their role in the tire problem and the Aristotelian system is used in the analysis. Bibliography lists 8 sources.
Filename: SA110Fir.wps

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