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The Ford/Jaguar Merger
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This 4 page paper presents an analysis of this case study provided by a student. Notes and data are used to evaluate what went wrong with the Jaguars after Ford's acquisition of the company. No bibliography.
Filename: SA416Jag.rtf

The Geographic Construction of Amsterdam
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This 8 page paper looks at the environment of Amsterdam and the surrounding area and assesses the potential long term effects of its geography. Recent studies are included. Bibliography lists 8 sources.
Filename: SA20Ams.doc

The Globalization of Michael Page International
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This 24 page paper evaluates this London-based executive recruitment firm largely in terms of its globalization efforts. Much of the paper outlines its expansion history and evaluates the challenges it has faced while expanding throughout the world. Culture conflicts are duly noted. Bibliography lists 15 sources.
Filename: SA212glo.rtf

The Greek God Apollo: The Influence of His Name on Modern Day Products
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This 5 page paper provides an overview in the use of the name of the famous Greek god, Apollo and considers the current strategies, the strategic perspective, and provides a SWOT analysis of current issue and factors influencing the Apollo company. Bibliography lists 5 sources.
Filename: MHApollo.rtf

The Hair Care Market in Italy
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This 8 page paper considers the position of L’Oreal Elsive (Elvive) in Italy and undertakes a situation analysis of the market and the industry in that country including macro and micro conditions. The paper then conducts a SWOT analysis based on the company in these market conditions. The bibliography cites 10 sources.
Filename: TEithair.rtf

The Heinz Company
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This 10 page paper provides an overview of this company as well as a look at its competitive position. The firm's marketing and financial strategies are examined.Bibliography lists 7 sources.
Filename: SA028Hnz.rtf

The Hilton Garden Inn Hotel Franchises
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This 20 page paper takes a look at this franchise opportunity and analyzes how it has fared in today's declining hotel market. The concept of franchising is evaluated in a general sense, in the hotel industry and in respect to the Garden Inn hotels specifically. Bibliography lists 16 sources.
Filename: SA027HGI.rtf

The History of the Department Store
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A 6 page discussion of the advent of the department store in consumer culture. Making their advent in the mid 1800s these stores would change the way stores marketed goods and the way consumers shopped for them. This paper discusses store geography, design, and labor considerations, particularly in regard to women. Bibliography lists 1 source.
Filename: PPdptStr.rtf

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