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Papers On Marketing Case Studies
Page 118 of 134

The Ice Cream Market
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This 14 page paper looks at the ice cream market in terms of sales, segmentation and general statistics in both the United States as well as other countries with several tables. The paper then goes on to consider the influences and barriers on the market, including economies of scale and the currency exchange rates. The bibliography cites 10 sources.
Filename: TEicecrm.wps

The Implementation of TQM in the Disney Company
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This 14 page paper looks at the Disney Company, its management practices and how it can improve. A plan for the company to implement a TQM program is outlined. Bibliography lists 5 sources.
Filename: SA208TQM.rtf

The Importance of Branding
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This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.
Filename: SA634bnd.rtf

The Importance of Communication in Marketing
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This 14 page paper considers the importance of communication in marketing. By considering the way in which consumers make purchase decisions and applying them the communication models on marketing the paper shows the student hew a campaign may be carefully aimed at consumer groups in order to maximise the existing processes to the companies advantage. The paper uses a case study of Nokia to illustrate the points raised. The bibliography cites 13 sources.
Filename: TEmarcom.wps

The Importance of Segmentation to UK Supermarkets
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Supermarkets may be seen as having a broad appeal across many market segments. This 5 page paper argues that this appearance may be misleading as the use of demographics and psychographics to segment the market is a tactics used by the supermarkets in order to maximise their sales. The paper shows how this is done with numerous examples. The bibliography cites 4 sources.
Filename: TEsegsu1.rtf

The Importance of the Marketing Mix
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This 19 page paper look at the importance of the different variables in the marketing mix; product, price, placement and promotion. Included within this are aspects such as branding, price elasticity, segmentation and how the purchase decision is made. The paper uses the well know toy store, Hamleys, as an example of a company that successfully uses all elements of the marketing mix. Other examples are also cited. The bibliography cites 14 sources.
Filename: TEmarmix.rtf

The Influence of Culture in International Marketing
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This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketing terms and uses several product case studies from to evaluate the role and significance placed on culture in practice and realisation of international marketing strategy. The bibliography cites 5 sources.
Filename: TEpepsicul.rtf

The Influence of Macro Factors on Marketing
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This 12 page paper looks at macro environmental influances and how they may effect a product. To illustrated this an example of children's breakfast cereal is used. Factors examined include economic, weather and fashion as well as geographical influences. The bibliography cites 5 sources.
Filename: TEchildc.wps

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