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Papers On Marketing Case Studies
Page 120 of 134

The Marketing of Daewoo
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Daewoo entered the UK marketing in 1996 and by 1998 had managed to gain a 1% share of a very competitive market. This 8 page paper looks at how the company used an integrated marketing communication model in order to develop a unique position to sell cars in the UK automotive industry. The paper also consider he the same approach has been successful for other companies. The bibliography cites 6 sources.
Filename: TEdaewoo.rtf

The Marketing of Ford
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This 5 page paper looks at the advertisements used in the Ka campaign for Ford, how they were conducted, targeted and the way in which this served the potential market in terms of segmentation, concentration and follow up. The bibliography cites 3 sources.
Filename: TEfordm3.wps

The Marketing of Haagen Dazs
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This 5 page paper consider how Haagen Dazs has marketed its product over the last five years, and considers the way it communicates the message of pleasure and indulgence in order to motivate purchases. The bibliography cites 7 sources.
Filename: TEhaagen.rtf

The Marketing of Heineken
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This 10 page paper considers the Harvard Business School case of Heineken N.V. looking at aspects of international marketing as they apply to this company. The writer considers the way in which the product is limited by the requirements of the company in maintaining brand image and value and the way in with it is differentiated. The paper considers how markets may be broadened, including a suggesting for a new marketing campaign at the end of the paper. The bibliography cites 10 sources.
Filename: TEheinkn.rtf

The Marketing of Kitkat
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This 3 page paper looks at how Nestle market 2 finger and 4 finger Kitkat bars and why the marketing for the two variations is separated. The bibliography cites 3 sources.
Filename: TEkitkat.rtf

The Marketing of London Zoo
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This 5 page paper looks at London Zoo and analyses the zoo in terms of the 4 P's; product, price, placement and promotion. The paper also goes no to look at a suggestion for the future marketing to be undertaking in addition to the current strategy. The bibliography cites 4 sources.
Filename: TElonzoo.doc

The Marketing of Manchester United in Singapore
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This 35 page paper examines the United Kingdom football club Manchester United and how it is marketed in Singapore. The club has successfully made the transition from sports club to commercial entertainment whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. This paper considers how this has been achieved and examined the underlying theory of marketing in this type of environment. The bibliography cites 26 sources.
Filename: TEMarkMU.rtf

The Marketing of Marks and Spencer's
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This 20 page paper looks at the case of Marks and Spencer's, the marketing problems they faced and how these have been overcome as well as a suggestion for a new marketing campaign. This is undertaken by the examination of the background of the fashion industry as well as Marks and Spencer and then the way in which the marketing strategy has changed. To undertake this the perceptions of the company are considered and the use of a life cycle model as well as Ansoff's Matrix are utilized. The bibliography cites 14 sources.
Filename: TEmarks2.wps

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