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Papers On Marketing Case Studies
Page 121 of 134

The Marketing of Marlboro
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This 8 page paper considers the marketing strategies used by the Philip Morris brand Marlboro. The paper looks at the product, the prices, the distribution and the promotion in the US and internationally as well as considering the moral and ethical perspectives. The bibliography cites 10 sources
Filename: TEmarlbo.rtf

The Marketing of McDonald's
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This 4 page paper looks at the way the McDonalds have managed their marketing and marketing mix. Using a model of 4 P’s the company is examined from an international business perspective. The bibliography cites 5 sources.
Filename: TEMcDmkting.rtf

The Marketing of Newman's Own Foundation
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This 5 page paper considers the way in which Newman’s Own Foundation market their range of products. The paper considers product range, positioning, demographics, psychographics and the promotions. The bibliography cites 6 sources.
Filename: TEnewmnO.rtf

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates
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This 22 page paper looks at the way in which the cellular phone equipment company's Nokia and Sony Ericsson are marketing their core products; cellular handsets, within United Arab Emirates. The paper looks at the telecommunications industry in the UAE and the background of the companies before considering the way in which they are competing, including the positioning of the companies, the prices, the products, the promotions, the target markets and target market profiles. The bibliography cites 20 sources.
Filename: TENOKsony.rtf

The Marketing of Swatch
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This 5 page paper examines how and why Swatch was so successful following its’ launch in 1983 and assesses the continued success from a marketing perspective. The paper is based on the Harvard Business School case ‘The Birth of Swatch’. The bibliography cites 2 sources.
Filename: TEswatch2.rtf

The Marketing of Swatch and G-Shock
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This 8 page paper compares the way in which Swatch and G-Shock watches have been marketed. The paper begins with consideration of how position is determined and then looks at the marketing that was used to establish the poisoning of each brand, along with the similarities and differences of each companies approach to marketing the brands. The bibliography cites 9 sources.
Filename: TEswatch.rtf

The Marketing of the H2 (Case Study Analysis)
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This 5 page paper evaluates a case study provided by a student. The case centers on the marketing of the H2 but looks at the other Hummer models introduced by GM. No bibliography.
Filename: SA606GM.rtf

The Marketing of Viagra
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This 7 page paper examines the target audience, the life cycle place, and other marketing concepts in studying Pfizer's Viagra. Several examples of commercials and marketing endeavors are discussed. Bibliography lists 5 sources.
Filename: SA532V.rtf

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