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The Marketing Philosophy of Coca-Cola
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This 5 page paper considers the recent change in focus of Coke marketing. After 114 years the company is changing it methods of marketing and this paper discusses those changes citing examples of the new and old promotions and examining the logical reasoning behind the changes. The bibliography cites 4 sources.
Filename: TEcokema.wps

The Marketing Position of Ford
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This 7 page paper is a careful look at the Ford Motor Company and the way in which strategy and marketing need to be looked at in an holistic manner. The paper starts with some background regarding the company and its current position, and then it continues with a SWOT analysis where the overall position are considered with special attention to the marketing mix. The bibliography cites 5 sources.
Filename: TEfdswot.wps

The Marketing Strategy of American Express
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This 5 page paper examines the marketing strategy of American Express. Its rivalry and legal entanglements with Visa are duly noted. Bibliography lists 4 sources.
Filename: SA016Amx.rtf

The McDonald's Brand
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This 5 page paper examines the McDonald's brand, how it has fared and what can be done to improve public relations at this company. Several PR problems are noted. The fast food industry is discussed. Bibliography lists 6 sources.
Filename: SA525McD.rtf

The McGraw-Hill Companies( Marketing Analysis)
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This 3 page paper evaluates the McGraw-Hill Companies in terms of pricing and promotion. Marketing strategy of McGraw Hill is discussed and some brands--such as BusinessWeek--are used as examples. Bibliography lists 4 sources.
Filename: SA526McG.rtf

The Men’s Fragrance Market in the UK
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This 6 page paper examines the men’s fragrance industry in the UK, where the dominant players are brands such as Calvin Klein’s cK One and Hugo Boss and the major retailer is Boots. The paper examines the market structure, trends, segments, motivators and the projection for the future. The bibliography cites 12 sources.
Filename: TEmenfrag.rtf

The Microsoft Mystique
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This 9 page paper examines the Microsoft Corporation and its rise in the twentieth century. The future of Microsoft is explored. Bibliography lists 4 sources.
Filename: SA512MS.rtf

The Millennium Dome: Celebration or Catastrophe?
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This 5 page paper considers the doomed project of the Millennium Dome in Greenwich. The paper starts out with consideration of the environmental factors that influenced the performance of the dome, and then considers the segmentation of the audience and the positioning of the Dome. The bibliography cites 6 sources.
Filename: TEdome01.wps

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