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Papers On Marketing Case Studies
Page 123 of 134

The Mobile Telephone Market; Marketing Strategies
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This 5 page paper consider the marketing of mobile phones. Focusing on Nokia it compares the company's success with the way it has followed the marketing mix and the way its campaigns have developed in terms of consumer motivation and message. Comparison are also made with other manufactures such as Ericsson, Motorola and Seimens. The bibliography cites 10 sources.
Filename: TEnokia2.wps

The Modern Camera Industry
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This 5 page report discusses the camera industry in terms of its market, number of firms in the industry, products and competition. The well-known American film and camera maker, Eastman Kodak, is also briefly discussed. Bibliography lists 6 sources.
Filename: Camera.wps

The Monopolistic Competition of Microsoft
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5 pages in length. Explores current policies of Microsoft and how it has responded to the antitrust legislation labeling the company a monopoly. Bibliography lists 4 sources.
Filename: JGAmcros.wps

The MP3 Players Market
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This 6 page paper examined the commercial environment for MP3 players. The paper includes some development history, consideration of the technology patents, major competitors, key success factors, market growth projections and threats to the industry. The bibliography cites 7 sources.
Filename: TEMP3play.rtf

THE NATURAL STEP FOR BUSINESS: BRIAN NATTRASS AND MARY ALTOMARE
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This 5 page paper discusses the processes in The Natural Step process for converting existing businesses into environmentally friendly businesses.Four case studies examined. Bibliography lists 1 source.
Filename: MBnatbiz.rtf

The Nintendo Company
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This 3 page paper provides an overview of the company and includes a SWOT analysis. Competitors are duly noted. Bibliography lists 2 sources.
Filename: SA513Nin.rtf

The Nokia XpressMusic; Competing with iPhone
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Nokia has developed a cellular telephone that can compete with the iPhone, a multimedia touch screen telephone which can also act as an MP3 player. This 10 page paper looks at the way that new phone could be marketed. The paper is written in three parts the first part looks at how and why an environmental scan will be useful, the second part of the paper represents a PESTEL and SWOT analysis, and the third part of the paper presents an outline marketing plan, using integrated marketing communication, for the launch of the new phone based on the previous findings in the paper. The bibliography cites 8 sources.
Filename: TEnokiaiphone2.rtf

The Performance of Toys R Us in Europe
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This 5 page paper provides an overview of the company but focusses on problems the firm had when expanding to Europe. The economic difficulties that the company has faced in general are duly noted. Bibliography lists 10 sources.
Filename: SA207TRU.rtf

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