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Papers On Marketing Case Studies
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The Potential for a Designer Children's Clothes Business in the UK
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This 5 page paper looks at an idea to start a business selling up market children's clothing in the UK. The idea is that as the birth rate is decreasing the spend per child will increase. This paper starts by assessing the assumption, examines the market, looking at size, structure, main competitors, general patterns and predictions for the market. The supply chain is considered and the marketing mix issues are also discussed. The bibliography cites 7 sources.
Filename: TEchildclth.rtf

The Problem with Wal-Mart
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This 4 page paper examines Wal-Mart's problems with its image. How it treats its workers and how it can change things are issues explored. Bibliography lists 3 sources.
Filename: SA547Wal.rtf

The Product Lifecycle
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This 6 page paper considers a product lifecycle from development and market introduction through the growth and maturity and finally to decline. The illustrate the cycle the writer uses an example of a product that is currently in the mature stage; the microwave oven. Using this example the development is traced from the development of the initial product to the current stage by explain each stage of the development. The bibliography cites 10 sources.
Filename: TElifecy.wps

The Promotion Mix With Examples
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This is a 6 page paper that begins by defining and explaining the five components in the promotion mix: adverting, personal selling, public relations, sales promotions and direct marketing. A chart is presented that rates each of the five components in terms of their potential to achieve certain goals. The writer then selects which promotion mix would be used for selling a new MBA program, a package of peas and the skills of aircraft engineers. 2 Tables are included. Bibliography lists 3 sources.
Filename: PGprmmx.rtf

The Promotion of Different Products and Services
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Promotion is an important part of the marketing mix. This 10 page paper examines the way that four different products or services are promoted, demonstrating the similarities and differences that can exist. The paper looks at the promotion of a large screen television, a casino, a theme park such as Disneyland and the promotion of a financial adviser. The bibliography cites 6 sources.
Filename: TEpromot.rtf

The Reflection of Attitude And Values In Marketing Campaigns
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This 9 page paper looks at how companies can market themselves in very differing way yet still attempt to give the same message. To demonstrate this the paper considers two UK companies which operate in the same sector to similar consumer groups; The Body Shop and Boots the Chemist. Their individual marketing strategies are analysed and a SWOT analysis conducted before they are compared. The bibliography cites 4 sources.
Filename: TEbodsbt.wps

The Ritz-Carlton Wins the ‘Baldridge’ - Again!
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The Ritz-Carlton Wins the ‘Baldridge’ – Again!: This 16-page essay provides a case study of the only two-time winner of The Malcolm Baldride National Quality Award – the Ritz-Carlton Hotel Company, L.L.C. – probing its policies of operation, and the plethora of other exemplary services that afforded it this honor. For any organization, winning this award would be the coup of a ‘corporate lifetime’ -- to win it twice is simply astounding! Bibliography lists 10 sources. SNRitzcr.doc
Filename: SNRitzcr.doc

The Role of Market Research
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This 9 page paper considers the role that market research can play in starting up or developing a small business. The paper gives and example questionnaire designed to identify a market, existing competition and unsatisfied segments of that market. The paper then goes on to demonstrate the applications of these lesson with real cases. The bibliography cites 10 sources.
Filename: TEmarque.wps


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