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Papers On Marketing Case Studies
Page 125 of 134

The Rubbermaid-Newell Fiasco
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This 5 page paper looks at the merger between Rubbermaid and Newell and Rubbermaid's long standing problems with its main client, Wal-Mart. The merger is evaluated and problems are highlighted. Bibliography lists 6 sources.
Filename: SA216Rub.rtf

The Six Moons Gym: A proposal for a new health club in New York City
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This 8 page paper provides an overview of the health club industry with an emphasis on New York. The hypothetical case involves the opening of a gym in the city. Marketing mix is discussed. Information for three competitors is provided. Bibliography lists 5 sources.
Filename: SA244gym.rtf

The Smart Car in the US
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This 7 page paper looks at the Smart Car; popular in Europe it has faced difficulties in the US market since its launch. Looking at the car and its potential a SWOT analysis is presented in order to consider whether or not this has the potential to be a success in the US. Following the analysis the target market is identified and recommendations are made. The bibliography cites 5 sources.
Filename: TEsmartUS.rtf

The Starbucks Corporation
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10 pages in length. This paper will consider the Starbucks company for analysis. In so doing, we will examine the company as a whole, its marketing techniques, a complete financial analysis, the SWOT analysis, marketing tools and management. Bibliography lists 7 sources.
Filename: JGAsbuck.wps

The Success of Tesco’s Finest Range
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This 5 page paper considers how Tesco’s has marketed its’ ‘Finest’ range. How the Target market were identified and attracted, the use of product, price, placement and promotion as well as the way that this is position in comparison to other goods and other supermarket brands. The bibliography cites 5 sources.
Filename: TEtesco2.rtf

The Successful Marketing of Manchester United
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This 10 page paper examines the United Kingdom football club Manchester United and how it is marketed. The club has successfully made the transition from sports club to commercial entertainment enterprise whilst retaining credibility and increasing profit. The key to this success has been strategic marketing and differentiation and the use of alliances and sponsorship as well as brand extensions. The bibliography cites 12 sources.
Filename: TEmanutd.rtf

The Surfing Market; A New Product
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This 10 page paper examines the market for surfing equipment in Australia and then considers the way in which a body board manufacturer may decide to expand into the manufacturing of sun blocking body suits. The paper looks at the potential demand in the market and then at how that potential may be reached with the distribution and promotion of the new products. The bibliography cites 10 sources.
Filename: TEsurfmkt.rtf

The Swatch Group (Case Study Analysis)
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This 6 page paper evaluates this Harvard Case Study on the Swatch brand. Within the course of this analysis SIT time is discussed. Bibliography lists 3 sources.
Filename: SA606Sw.rtf

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