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Papers On Marketing Case Studies
Page 126 of 134

The Telecommunications Market in The United Arab Emirates, Bahrain, Egypt, Qatar and Lebanon
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This 39 page paper is a comprehensive examination of the telecommunications markets in five countries; The United Arab Emirates (UAE), Bahrain, Egypt, Qatar and Lebanon. The paper examines each of these markets in turn, looking at the relevant economic performance, the telecommunications infrastructure the competitive environments and the barriers or ease of access. The paper is written from the perspective of assessing the market for a traditional western telecommunications manufacturer seeking to export hardware. The bibliography cites 20 sources.
Filename: TEtelecomME.rtf

The Test Market Toss-up
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This 5-page essay answers three questions relevant to Steven H. Star’s and Glen L. Urban’s, “The Case of the Test Market Toss-up.” An ostensibly sensational product is ‘shelved’ before being given its chance in the consumer market. What goes into this type of inner sanctum, corporate decision? What would you do if the product were yours? Bibliography lists 1 source.
Filename: SNTossup.doc

The Toshiba Tablet PC; 4 P’s
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This 4 page paper looks at the Toshiba Tablet PC using the 4 P’s model to examine the product price, placement and promotion of the computer. The bibliography cites 4 sources.
Filename: TEtoshtab4p.rtf

The TREAD Act and the Firestone Tire Debacle
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This 5 page paper examines new legislation in response to Firestone's problem tires. Firestone's reaction and proposals in terms of marketing and non-marketing strategies are discussed. Bibliography lists 5 sources.
Filename: SA 107Trd.wps

The True Company Culture at Ben & Jerry's
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This 5 page paper examines Ben & Jerry's web site to see if it communicates its company culture well. Employee reaction is noted. Other firms are examined for comparison purposes. The web site is evaluated for how it conveys the true organizational culture at Ben & Jerry's. Bibliography lists 3 sources.
Filename: SA610BaJ.rtf

The UK Chocolate Industry; A Case Study
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This 10 page paper considers the current state of the chocolate industry. The paper the goes on to consider how a fictitious company manufacturing hand made luxury may continue in this market after out growing their existing premises. The bibliography cites 8 sources.
Filename: TEchoclt.wps

The UK Menswear Market
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This 5 page paper is an analysis of the market for men’s clothing in the UK. The paper looks at market size, trends and structure as well as future predictions. The bibliography cites 10 sources.
Filename: TEmenswe.rtf

The UK Retail Clothing Market
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This 6 page paper outlines the UK retail clothing industry. The paper beginning with a PESTLE analysis looking at the political, economic, social, technological, legal and environmental influences on the industry. Porters five forces model is then used to look at the influences internal to the industry. The paper ends by looking at the different sectors within the industry. The bibliography cites 13 sources.
Filename: TEclothm.rtf

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