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Papers On Marketing Case Studies
Page 127 of 134

The Use of Emotion in Advertising
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This 8 page paper considers how emotion is used to sell products with marketing. The paper analyses two television advisements; the Coca Cola Polar Bear advert and the sensual advertising by Haagen Dazs which used a thermal imaging camera. Both campaigns also had print version of their advertisements. The bibliography sites 6 sources.
Filename: TEemotionad.rtf

The Use of the Four P's in Evaluating Organizations
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This 6 page paper looks largely at nonprofit organizations to determine how successful marketing mix can be used in respect to e-marketing. Three organizations are the focus of this paper. Bibliography lists 3 sources.
Filename: SA3384Ps.rtf

The Vancouver Public Aquarium Case
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This is a 15 page paper discussing the marketing case of the Vancouver Public Aquarium (1987). In the case presented, the Public Relation Director has to consider a request from the Educational Programs Coordinator to restrict access to the Aquarium for school groups only during the weekday winter hours of 10 a.m. to 3 p.m. In considering his alternatives, the Director has to take into account the six significant markets: schools, members, general admissions, donors, volunteers, and scientists in addition to other factors which would be affected by change such as gift store hours, customer satisfaction and improving the efficiency of the advertising budget and campaigns. The case is presented using the Harvard Methodology format: problem definition, alternative solutions, critical success factors, evaluation of the problem and conclusion. Bibliography lists 5 sources.
Filename: TJVanPA1.rtf

The Video Component of Multimedia
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A 6 page paper discussing changes in the video aspect of multimedia applications. Media communications are becoming more advanced and innovative nearly with each passing day as the technology advances relentlessly. Web-based video has been intriguing, but has been limited by bandwidth capacities in the past. Streaming video stands to alleviate those constrictions, however, as does the promise of increased availability of DSL access and cable company modem connections. Bibliography lists 7 sources.
Filename: KSvideo.rtf

The Water Market
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This 22 page paper is based on a case study supplied by the student. The paper examines the market for bottles water using a PEST analysis. The second part of the paper looks at some major bottles water suppliers, including Nestle, Group Danone, Coca Cola, PepsiCo and Suntory discussing the way they compete, the strengths and weaknesses of their strategies and the way that their strategies may be seen as a reaction to their rivals. The bibliography cites 10 sources.
Filename: TEwaterind.rtf

The Wendy's Success Story
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This 3 page paper evaluates the fast food chain including positive and negative ways in which it has adapted to three environments: remote, industry, and operating. A case study is used as a springboard for discussion. Bibliography lists 3 sources.
Filename: SA419W.rtf

The Yugo and Hyundai
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A 10 page paper which discusses both the Yugo and the Hyundai and addresses why the Hyundai is still around, when the Yugo is not. The reason for the Yugo's demise is investigated. The Hyundai has proven to be incredibly successful through good marketing strategies and a reliable car, where the Yugo was perhaps doomed from the beginning due to its creator and the conditions of the car and country of origin, Yugoslavia. Bibliography lists 8 sources.
Filename: RAhyundai.wps

Thornton's
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This 9 page paper considers the strategic position of Thornton's a premium chocolate manufacturer and supplier in the UK. The paper starts by examining the recent challenges faced by the company. The strategy form inception to the current day is considered and then future potential strategy is determined using a PEST analysis and Porters Five Forces Model. The bibliography cites 10 sources.
Filename: TEthornton.rtf

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