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Papers On Marketing Case Studies
Page 128 of 134

Thornton’s
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Thornton’s a UK quality chocolate and confectionary manufacturer and retailer has been following an aggressive growth strategy, but in the growth is sales and profit has not lived up to expectations. This 16 page paper examines the company using a SWOT, PESTEL and Porters Five Forces analysis, looks at the way the company has been trying to grow using Ansoffs matrix and the flaws in the international expansion as well as the way the compnay competes in the UK with differentiations. The paper ends with the suggestion of a new strategic statement encompassing the way the company may be able to move forward. The bibliography cites 14 sources.
Filename: TEchocthorn.rtf

Three Methods of Launching an International Brand Hotel
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This 3 page paper outlines three ways of launching an international brand name hotel. The paper looks at magazine advertising, the use of the internet and direct mail, giving three advantages and disadvantages for each marketing approach.
Filename: TE3launchH.rtf

Time Warner's International Investments
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This 8 page paper evaluates Time Warner's international investments and also provides an analysis of its particular strategy. Some background information is provided about the company, inclusive of its merger with AOL. Bibliography lists 8 sources.
Filename: SA408TW.rtf

TiVo Case Study
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TiVo is a highly differentiated digital video recorder, but despite gaining the first mover advantage the company has struggled as competition has increased. This 14 page paper examines a case study provided by the student, looking at the company including the internal and external environment, core competences, strategic planning, segmentation, competitive strategies, marketing mix, value framework and potential future strategies. The bibliography cites 11 sources.
Filename: TEtivo01.rtf

To Build or Not To Build: An Assisted Living Private Health Care Dilemma
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A 5 page outline of the community needs and economic considerations facing Kidron Bethel, a Mennonite sponsored elder support network in the Western District Conference of the General Conference Mennonite Church in Kansas. Although this facility is currently experiencing economic difficulties there is an outcry for the construction of assisted living facilities. Suggests that the dilemma which is presented regarding whether or not to build those units can be initially addressed utilizing a carefully-designed analysis of the degree of financial investment the community can support both today and in the future. Bibliography lists 3 sources.
Filename: PPretire.wps

TONY ROMA AND MARKET STRATEGIES
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This 10-page paper examines Tony Roma's marketing strategies. Included in the paper are an environmental analysis and a history of Tony Roma's marketing efforts, as well as recommendations. Bibliography lists 7 sources.
Filename: MTtonrom.rtf

Tootsie Roll Industries, Inc
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This 10 page paper provides an overview of the basic management strategies and situational elements inherent in Tootsie Roll Industries, Inc. This paper considers the management perspective and strategy, as well as the operational function of the company and the increasing importance of restructuring principles for the company. Bibliography lists 5 sources.
Filename: MHtootsi.wps

Totonno's Restaurant
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This 3 page paper examines Totonno's, a pizzeria in Brooklyn's Coney Island. A business angle is taken. Demographics are included. Bibliography lists 5 sources.
Filename: SA733Tot.rtf

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