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Travelstore.com; A Case Study
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This 7 page paper considers the company Travelstore.com by considering the potential opportunities the company may see as well as the future challenges. The paper ends by considering the way that the company should use their information systems to ensure success. The bibliography cites 10 sources.
Filename: TEtravel.wps

Triviation: A Marketing Case Study
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This 6 page paper uses a game called Triviation as a case study. Marketing strategy is discussed. Bibliography lists 3 sources.
Filename: SA320Tri.rtf

Tylenol Marketing Mix - 4Ps
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A 4 page paper that briefly introduces the 4Ps marketing mix and then applies each to Tylenol marketing efforts. Specific examples of Tylenol promotions are provided, the expansion of product line is discussed along with comments about distribution and price. Bibliography lists 5 sources.
Filename: PGtlnl.rtf

TYLER PET FOODS AND SHOW CIRCUIT FROZEN DOG FOOD
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This 5-page paper handles the analysis of a marketing plan for introduction of Tyler Pet Foods' Show Circuit Frozen Dog Dinner. Topics under discussion include target market, positioning, pricing, advertising spend, copy strategies and breakeven analysis. Bibliography lists 2 sources.
Filename: MTfrodog.rtf

Tyrell’s; A New Product
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This 5 page paper considers the ways in which the premium hand made crisp producer Tyrell have expanded their market in the past and presents the justification of an expansion into the dried fruit snack market. The bibliography cites 4 sources.
Filename: TEtyrell.rtf

U.S. Naval Hospital, Guam : Competitive Analysis
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A 4 page paper that offers a competitive analysis of the entitled hospital. The essay includes background about the hospital, an analysis of its mission and vision statements, and its position in the grand strategy matrix. Bibliography lists 6 sources.
Filename: PGnvhspan.rtf

UK Ice Cream Market Case Study
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This 6 page paper is based on a case study supplied by the student examining at the ice cream industry in the UK between the 1980's and 2000. The paper looks at strategic marketing decisions that were made, uses a Porters Five Forces Analysis, a PEST and a SWOT analysis to examine the industry and then considers alternatives to withdrawal for Nestle given the market conditions. The bibliography cites 3 sources.
Filename: TEiceuk90.rtf

Unilever Case; Segmenting the Market for Washing Powder in Brazil
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This 9 page paper looks at the value of Unilever segmenting the Brazilian laundry powder market before targeting the low income segment. The outlines the benefits of segmenting and then discusses the way Unilever could approach the segmenting exercise. The paper is based on a case study supplied by the student. The bibliography cites 4 sources.
Filename: TEunimark.rtf

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