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Papers On Marketing Case Studies
Page 131 of 134

Viacom's Challenges
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A 6 page paper discussing information from a 1996 case study of Viacom. Viacom has become one of the country's largest provider of electronic entertainment since its creation in the mid-1980s in response to government anti-trust and deregulation pressures. Though by no means larger than most of its competitors, Viacom's solid base in all aspects of the entertainment industry ensures that it, or at least peices of it, will be able to sustain its formidable reputation as a market-share theif as the company gives each aspect the full attention of senior management. Bibliography lists 1 source.
Filename: Viacom.doc

Viacom's Position In Its Industry
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A 10 page paper discussing information from a 1996 case study of Viacom and analyzing Viacom's position within the framework of Porter's Five Forces. Viacom has become one of the country's largest provider of electronic entertainment since its creation in the mid-1980s in response to government anti-trust and deregulation pressures. The paper contains analysis of the internal and external situation also, as well as a SWOT analysis and the final recommendation that CEO Redstone manage the company, rather than absolutely control it, and that if he has not already identified at least one likely candidate to take his place and begun to train him, that he do so right away. No one is totally invincible, even those who seem to be. No additional sources cited.
Filename: Viacom8.doc

Video Concepts / SWOT Analysis & Case Study
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A 6 page 'SWOT' (Strengths, Weaknesses, Opportunities, Threats) analysis of a small video store that was doing quite well until Blockbuster Video moved to town. Two years after the arrival of Blockbuster, Video Concepts was still profitable, though only marginally so. It has been said that if the giant retailers are steamships plowing through the ocean, then the small local retailers have to be the cigarette boats zipping around and through them, changing direction at any given time. Video Concepts cannot hope to compete with Blockbuster's financial resources or national name; they must become actively involved in the community, stress their local ownership in a small North Carolina town where such things are important, and operate more on creativity than cash. Vid-Conc.wps
Filename: Vid-Conc.doc

VINCOR AND THE WORLD OF WINE: AN ANALYSIS
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This 3-page paper focuses on a potential merger between Vincor of Canada and Goundry of Australia. The paper discusses the status of the wine-making industry and whether the merger should go forward. Bibliography lists 3 sources.
Filename: MTwinerevi.rtf

Virgin Atlantic Airways - Ten Years After Case Study
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This 9 page paper is a case study of Virgin Atlantic Airways as it passed its 10th birthday. The case was provided by the student. Topic headings include: problem analysis reflecting the challenges ahead and including a SWOT analysis; three alternative recommendations, with the pro's, con's and potential fiscal restrictions for each; an explanation of which of the three is most feasible; selection of best alternative and why that one is chosen as the best; and implementation, including resources needed, timeline and evaluation. 1 Table included. No Bibliography.
Filename: PGvrgn.rtf

Virgin Islands: Marketing of Tourism
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This 4 page paper examines the tourism industry in the Virgin Islands, how it is marketed and the pertinent issues surrounding the industry. The paper starts with some background, looks at the importance of tourism and types 9f tourism that are seen, such as weddings and sustainable tourism. The paper also discusses the economic and environment influences. The bibliography cites 6 sources.
Filename: TEvirginisl.rtf

Volkswagen Eos; Marketing Case Study
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This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests two attract marketing segments on the West Coast of America and proposes an alternative market coverage strategy. The bibliography cites five sources.
Filename: TEVWeos.rtf

Volkswagen's Phaeton
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An 18 page paper discussing the marketing problems and opportunities before Volkswagen's luxury car, the Phaeton. Launched in 2002, Volkswagen strives to compete directly with Mercedes, BMW and even Volkswagen-owned Audi. Where the Phaeton is concerned, Volkswagen currently looks very much like the arrogant Detroit of the 1970s, which gave customers only what it wanted to give customers. Since it is clear that not many people have been as impressed with the Phaeton as Volkswagen is, the company should undertake extensive, valid and reliable market research centering on asking customers what they want in a luxury car, followed by action devoted to providing the items identified. Bibliography lists 12 sources.
Filename: KSmktgVWphaeton.rtf

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