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Papers On Marketing Case Studies
Page 132 of 134

Wal Mart and Its Electronic and Print Marketing
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This 4 page paper examines how Wal Mart markets itself. Print and electronic media are the focus of attention. Bibliography lists 4 sources.
Filename: SA740Wal.rtf

Wal-Mart - How the Marketing Mix Satisfies the Target Market
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This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart could develop future strategies that would appeal to the target market and enhance revenues. The bibliography cites 9 sources.
Filename: TEWMmarket.rtf

Wal-Mart and Pepsi: Two Case Studies
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A 6 page overview of the business history of these two companies. This paper emphasizes both the strengths and weaknesses of these companies and addresses specific questions regarding their performance and future potential. Bibliography lists 1 source.
Filename: PPbsStdys.rtf

Wal-Mart in Japan
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This 3 page paper looks at the problems faced by Wal-Mart in Japan considers what they are and how they may be overcome with changes in approach and strategy. The bibliography cites 1 source
Filename: TEwaljap.rtf

Wal-Mart, An Industry Giant
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This 5 page paper provides an overview of the Wal-Mart Corporation today. Plans for the future expansion of the company are discussed as well as how employees are treated. A SWOT analysis is included. Bibliography lists 6 sources.
Filename: SA7Walmt .wps

Web Interface Design/The Coco Store
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A 20 page research paper that examines a specific website, The Coco Store (www.cocostore.biz) and how well this site fits with human-computer interaction (HCI) theory, as well as with other theoretical approaches that facilitate the mechanics of web design and, thus, explain why some interfaces work well for the user on an intuitive level. Also, this examination evaluates how well the site performs its function of selling jewelry to the user/consumer. In this regard, the evaluation includes the perceptions and reactions of the reviewer. Bibliography lists 10 sources.
Filename: khcoco.rtf

Website Analysis - Amazon.Com
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This 5 page paper offers a marketing analysis of Amazon.com. The essay begins with brief comments about the company and the Web site, in general. The writer then uses the SWOT analysis and then, comments on the marketing using the 4P marketing mix concept. Bibliography lists 4 sources.
Filename: PGamzw.rtf

What an Entrepreneur Can Learn From the Starbucks Experience
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This 10 page paper provides an overview of the book 'Pour Your Heart Into It' by Howard Schultz. The book provides a tale on how Starbucks made it big, written by the genius behind the billion dollar business. No additional sources cited.
Filename: SA143Str.rtf

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