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Papers On Marketing Case Studies
Page 133 of 134

What are the Influences on New Car Buyers
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This 14 page paper is a paper showing the use of primary research for a study to investigate which are the major influences on the purchase decision of a new car. The paper gives an introduction, outlines the research objectives, provides a methodology and then gives an analysis of some fictitious but realistic results. The bibliography cites 3 sources.
Filename: TEnewcar.rtf

What are the marketing implications for Dixon’s as a result of their decision to stop selling VCR players
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This 5 page paper looks at the decision of the UK electrical retailer Dixon’s to stop selling video recorders and proposes a research study to assess the marketing implications of this decision. The paper justifies the question, undertakes a literature review and then considers the benefit and gives a brief methodology. The bibliography cites 9 sources.
Filename: TEdixdvd2.rtf

What Went Wrong at the Xerox Corporation
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This 6 page paper is written in three parts as directed by a student. While Xerox is the focus of this paper, Part One contains information about Polaroid as well. The problems at Xerox and what executives could have done to save the company is the focus of this paper. Bibliography lists 7 sources.
Filename: SA421X.rtf

Where did Starbucks Go Wrong?
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During 2008 Starbucks has seen some difficult times, sales and profit margins have fallen. This 7 page paper looks at the firm and considers the ways in which the once strong company has gone wrong. The firms strategies, external influences and the role of competitors are all considered. The bibliography cites 4 sources.
Filename: TEstarwrong.rtf

Whirlpool Global Strategy - Case Study
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A 10 page paper based on materials provided by the student. The paper outlines the issues faced by Whirlpool in the mid- to late-1990s as the company attempted to expand into Asia (China and India), Latin America (Brazil) and Europe. The writer discusses the global home appliance industry and the assumptions Whirlpool executives made. A PEST analysis is performed with conclusions about the mistakes made and lessons learned. Bibliography lists 4 sources.
Filename: PGwrlpl.rtf

WICK’S PIZZA PARLOR AND THE INTERNET
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This 7-page paper is a business case study and recommendation for Wick's Pizza Parlor, which is considering developing a web site. The paper discusses the goal, why a website would be necessary, alternative solutions and recommendations. Bibliography lists 5 sources.
Filename: MTwicksi.rtf

World Wrestling Federation; A Case Study
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This 5 page paper considers the successful case of the WWF that has brought wrestling to the attention of the public and made it a multimillion dollar business. The paper examines the marketing of the sport and its appeal before considering the positive and negative impacts that it may have on society due to the success of its marketing. The bibliography cites 6 sources.
Filename: TEwrestl.wps

Xerox Case Study; The Move to Selling Solutions
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This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supplying business solutions. The paper looks at the issues that need to be considered in terms of the marketing and sale of the services. The existing competences, management of customer relationships, use of competitive intelligence, the way the firm needs to deliver ion the top line as well as the bottom line and strategic counter management is all discussed. The bibliography cites 5 sources.
Filename: TEXerox5.rtf

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