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XYZ Corp./Strategic Plan
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A 14 page strategic business plan for a hypothetical new pharmaceutical company. This examination finds fault with a previous strategy that had the company relying solely on the production of generic biotech products. The proposed strategy broadens this perspective and also examines the current status of this strategy in regards to federal regulations and possible competition. Bibliography lists 10 sources.
Filename: khxyz2.rtf

Z-Wing Marketing Strategy
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The 16 page paper is based on the case study provided by the student. Z-Wing is a dominant manufacturer of aircraft it is facing stiff competition. The paper outlines the situation analysis of the company including a SWOT analysis, examination of the competition, product offering, keys to success, critical issues and historical results. The paper then outlines a marketing strategy specifying the marketing and financial objectives, the target markets, positioning, and marketing mix. The paper then presents some financial details including a break even analysis and sales forecast before ending with an outline of the relevant controls in contingency plans should be put in place. The bibliography cites seven sources.
Filename: TEzwing2.rtf

Zara
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A paper which looks at the Zara fast-fashion company and the reasons for its success. The paper also considers some aspects of recruitment, selection, reward-based performance and appraisal in the organisational context. Bibliography lists 6 sources.
Filename: JL2zara.rtf

Zebra Beer
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This 3 page paper uses a case analysis to determine how Zebra Beer can best capture the market share it wants. Bibliography lists 3 sources.
Filename: HVZebraB.rtf

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