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THE MARKETING OF QUIKRIP DONUTS
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This 10-page paper is a sample marketing plan for Quicktrip's potential sales and promotion of Krispy Kreme donuts. The paper discusses market research, target audiences and the marketing mix. Bibliography lists 3 sources.
Filename: MTdonuts.rtf

The New “FatiG” Clothing Line
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A 4 page paper describing a new clothing line. The paper provides a logo and catch phrase for the new business, as well as biographical information about the designer and demographic characteristics of the target customer. The new logo and catch phrase are at the top of each page. Bibliography lists 2 sources.
Filename: KSmktgFatiG.rtf

The New Home Improvement Company
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A 5 page paper discussing marketing and financials for a small home improvement and repair company in Buffalo. The company has only two full-time employees and is beginning business with $10,000. The paper contains niche rationale. No sources.
Filename: KSbusPlLumber.rtf

The Scissor
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This 4 page example is representative of what could be an excerpt from a technical manual. The subject of this example is the scissor. The simple implement is described in great detail. Bibliography lists 2 sources.
Filename: SAsizzer.wps

The Six Moons Gym: A proposal for a new health club in New York City
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This 8 page paper provides an overview of the health club industry with an emphasis on New York. The hypothetical case involves the opening of a gym in the city. Marketing mix is discussed. Information for three competitors is provided. Bibliography lists 5 sources.
Filename: SA244gym.rtf

The Sleep Shell
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An 8 page paper on a fictitious product. The writer has developed an investment proposal for an imaginary investor. Four charts are included, as well as a "marketing survey" and "financial reports."
Filename: Investpr.wps

TRAINING AND DEVELOPMENT FOR SMITH ENTERPRISES
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This 12-page paper is a review of a potential training and development program for Smith Enterprises, a fictitious retail company. The paper includes a needs analysis, various solutions to challenges and an overview of a potential training program. Bibliography lists 10 sources.
Filename: MTtradev.rtf

Transferring the Family Restaurant to the Next Generation
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This 5 page report discusses important issues to be considered when one generation 'hands down' the family restaurant to the next. Bibliography lists 5 sources.
Filename: Restgen.wps

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