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Papers On Miscellaneous Issues In Business
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Integrated Computer Accounting
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A 3 page paper that discusses the elements a company should consider when implementing a computer accounting system. Bibliography lists 1 source.
Filename: PGcomac.wps

Integrated Marketing Communications
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This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation – the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf

Integrated Marketing Communications - An Analysis
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A 43 page paper. The integrated marketing communications process puts one single, unifying message in front of consumers. Any communication message from the company, whether it is a public relations spot or a full-fledged marketing campaign carries this one message. This paper begins with an introduction that comments on advertising and the hierarchy of effects. It then explains and discusses the differences between integrated marketing communications (IMC) and traditional marketing communication. This is a comprehensive discussion of what IMC is and how it works, ending with a table illustrating the differences between IMC and traditional models. Next, is a brief discussion of the criticism levied against IMC and rebuttal. The writer then presents the results of some IMC campaigns and finally discusses the best uses for the IMC approach. 1 Table included. Bibliography lists 17 sources.
Filename: PGimc.rtf

Integrating Foreign Employee
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This 5 page paper presents a scenario wherein a Japanese female engineer for a multinational corporation is assigned to the company's U.S. site for a six-month training program. The young women does not interact with others and seems to be alienated from the workplace. The essay discusses strategies for integrating this young women into the company and community more effectively. Bibliography lists 4 sources.
Filename: PGtmp.rtf

Integrating Kotter's Eight Steps With Matteson's Ideas
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An 8 page paper that begins by reporting the most common errors companies make when trying to implement changes. Kotter offers eight steps to overcome these common errors. Each step is explained. Concepts and principles offered by Ivancevich and Matteson in their text, Organizational Behavior and Management. Bibliography lists 2 sources.
Filename: PGkotr.rtf

INTEL ANALYSIS
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This 8-page paper focuses on Intel, providing a SWOT, PEST and Five Forces Analysis of the microprocessor manufacturer. Also included are recommendations for the company. Bibliography lists 4 soures.
Filename: MTinenan.rtf

Intellectual Asset Management and Potential Related Research Topics
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This 7 page report discusses issues related to the appropriate and effective management of intellectual assets and suggests several areas in which definitive research could be valuable. The paper is particularly geared to problems relating to South Africa and the fact that the problem has been virtually ignored in the country. Three research topics are suggested that have the potential to draw a greater awareness to and supportive of issues related to intellectual asset management. Bibliography lists 10 sources.
Filename: BWassman.wps

Intellectual Property and the Economy
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This 6 page paper looks at the role of technology and intellectual property in change the economic base of society. Aspects such as the change from demand to supply economies and the adoption of pull manufacturing techniques are discussed in conjunction with the effects these change may have on society. The bibliography cites 4 sources.
Filename: TEtececo.wps


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